Journal Press India®

MICE Tourism in India: Powerhouse of New Era

Vol 7 , Issue 1 , January - June 2020 | Pages: 33-47 | Research Paper  

 
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https://doi.org/10.17492/pragati.v7i1.195700


Author Details ( * ) denotes Corresponding author

1. * Rajeev Ranjan Mishra, Assistant Professor, School of Hospitality Management, AURO University, Surat, Gujarat, India (rajeev.mishra@aurouniversity.edu.in)

MICE (meetings, incentives, conferences, and exhibitions) tourism is among the key revenue spinners of hospitality and tourism industry in the contemporary world. Apart from bringing together different facets of tourism into one comprehensive body it also allows the economy of a nation to develop progressively. According to statistics released by the World Tourism Organization (WTO), there will be 1000 crore travellers worldwide by the end of 2020 and it is assumed that travel due to business will contribute nearly 14% of all international movement. The estimated market size of MICE in India is Rs 37,576 crores and its contribution to the global MICE industry stands at 0.96%. The paper highlights the evolution of MICE tourism and investigates its future prospects in India. The present research also enumerates the efforts being made by the Central and State governments to promote key destinations as future brand ambassadors for MICE tourism in the country that could place India formidably in the map of MICE tourism.

Keywords

Meetings; Incentives; Conferences; Exhibition; MICE; Tourism; India

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