Journal Press India^®

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This conceptual study explores the intersection of marketing techniques and financial inclusion within the context of Industry 4.0. As digital technologies revolutionize the financial landscape, it becomes imperative to understand how marketing strategies can be harnessed to promote financial inclusion, particularly among underserved populations. By leveraging innovative marketing approaches tailored to the digital era, financial institutions can effectively reach and engage diverse customer segments, thereby fostering greater access to essential financial services. This paper examines various marketing techniques, including digital marketing, social media marketing, and personalized messaging, and discusses their potential impact on promoting financial inclusion in the era of Industry 4.0. Through a comprehensive analysis, this study offers insights into how strategic marketing initiatives can be aligned with the principles of financial inclusion to drive societal and economic development.

Keywords

Financial Inclusion; Industry 4.0; Marketing Techniques; Digital Marketing; Social Media Marketing; Personalization; Access to Finance; Digital Transformation; Customer Engagement; Economic Development

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