Journal Press India^®

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Numerous studies have characterised corporate social responsibility (CSR) as extending from corporate philanthropy to business ethics. There are a few industries whose CSR exercises have drawn discussions and controversies, uncommonly for the industries whose products are prominently against public good – the so-called sin industries which includes tobacco and alcohol giants. Although the law disallows the advertising of their products, yet these giants are really making utilisation of proxy advertising through CSR exercises to enhance their corporate picture. These organisations work in various segments and after that influence their business in different areas to drive their alcohol and tobacco operations. For the purpose of our study, empirical anysis study was undertaken whereby data from annual reports of different alcohol and tobacco giants in India were collected and further this data was analysed statistically to examine the impact of different CSR practices pursued by sin industries on firm’s performance.

Keywords

Corporate social responsibility (CSR); Sin industries; Philanthropy; Profitability.

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