Journal Press India^®

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Investment objectives vary from individual to individual and Mutual Funds present a great number of schemes to cater to all type of investors. The ambit of services includes equity funds, debt funds, liquid funds, gilt funds and balanced funds. There are also funds intended exclusively for each age group, different income level and risk appetite investors. While investors of all classes can choose varied investment options on their own, they still opt for mutual funds for the sole aim that all gains come in a bundle. In this paper, the effects of respective demographic factors on investors’ preference for mutual fund have been examined. For evaluating various phenomena and examining the collected data effectively and efficiently for bringing out conclusions, Chi-square test has been employed. For finding out the various factors responsible for investment in mutual funds, rating was done on the basis of weighted scores.

Keywords

Mutual funds; Demographic profiles; Investment; Ranking

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