International Conference on Strategic Marketing Initiatives in Emerging Markets (SMIEM)

15th - 16th March 2019

The Business School, University of Jammu, Jammu & Kashmir (J&K), India

Conference Tracks / Themes


  • Analyzing Consumption Patterns
  • Technology and Innovation
  • Customer Relationship Management
  • Branding Strategies
  • Services Marketing 
  • Digital Marketing 
  • Social Media Marketing
  • Marketing Communication
  • Retailing
  • Rural and Agribusiness marketing
  • Green Marketing
  • Bottom of the Pyramid Marketing 
  • Supply Chain Management
  • Integrating Functional management for strategic gains
  • Return on Marketing

Conference Highlights


  • Pre workshop & Doctoral Colloquium
  • Doctoral Award: Cash prize of Rs. 8,000.
  • Conference Awards: Cash prize of Rs. 10,000.
  • Publication Opportunities: Publication in regular/special issue of referred Journals (to be notified). 



About The Business School, University of Jammu

University of Jammu is one of the India's prestigious universities with its commitment and focus on its core functions of teaching, research, publication, examination and extension. Accredited with A+ grade by National Assessment and Accreditation Council (NAAC) and ranked amongst top 100 universities of the country by NIRF-HRD, 2017. The university embraces various departments with The Business School as one of the leading departments. The Business School (SAP DRS-II Department) has successfully made its mark in the field of management education and has earned prestigious credentials from various pioneer agencies. In addition of getting awarded over the years like Outstanding B-School Marketing Award (2011-12), Dainik Bhaskar Leadership Award (2011) and BSA Dewang Mehta B-School Leadership Award 2014 (22nd Rank); The Business School has been rated A++ in 18th Annual Ranking (2016) of B-Schools in India along with the most recent Ranking by HANSA Research published in The Week (November, 2017) where it ranks 5th in north Zone and 21st Rank across all B-Schools.

About Jammu

Derived from the name of Raja Jambu lochan who established this district, the city of Jammu is the largest one of said division. Jammu is the winter capital of the state of Jammu and Kashmir, settled on the bank of River Tawi. The climate of Jammu reaches its peak during the summer and winter, with winter being a freezing yet adventurous time to visit. Jammu is best known for housing Vaishno Devi, which is one of the most sacred sites of the Hindus. Some of the other well-known attractions in Jammu City are Amar Mahal, Bahu Fort and Garden, Mubarak Mandi Palace, Mansar Lake, Akhnoor and Salal Dam and Lake. There are various shrines too like Purmandal, Dera Baba Banda, Krimchi and the iconic Raghunath Temple.


Organizing Committee



Manoj K. Dhar: Vice Chancellor, University of Jammu


Conference Chair

Keshav Sharma: Professor, TBS & Dean Academic Affairs, University of Jammu


Conference Convener

Alka Sharma: Professor & Director, The Business School, University of Jammu


Conference Secretary

Vinay Chauhan: Professor, The Business School, University of Jammu


Conference Co-Secretary

Komal Nagar: Astt. Professor, The Business School, University of Jammu


Conference Co-ordinator

Farah S. Choudhary: Astt. Professor, The Business School, University of Jammu


Conference Organizing Committee

Amisha Gupta: Astt. Professor, The Business School, University of Jammu

Rachna:  Astt. Professor, The Business School, University of Jammu

Saloni Devi: Astt. Professor, The Business School, University of Jammu

Aubid Parrey: Astt. Professor, The Business School, University of Jammu

Shelleka Gupta:  Astt. Professor, The Business School, University of Jammu


Scientific Advisory Committee

A. M. Shah: Professor, Islamic University, Awantipora

A R Thripathi: Professor, Banaras Hindu University, Varanasi

Arshit Saha: Professor, Dibrugarh University, Assam

Ashok Aima: Vice Chancellor, Central University of Jammu

B. K. Punia: Vice Chancellor, Maharishi Dayanand University, Rohtak

Dinesh Sharma: Professor, IIT Mumbai

G. S. Batra: Professor, Punjabi University, Patiala

Gurjeet Kaur: Professor, University of Jammu

J. P. Sharma: Vice Chancellor, Mohanlal Sukhadia University, Udaipur

Jasveen Kaur: Professor, GNDU, Amritsar

Mohinder C Dhiman: Professor, Kurkshetra University

Nimit Choudhary: Professor, Jamia Millia Islamia University, New Delhi.

P. B. Singh: Professor, MJP Rohilkhand University, Bareilly

P. K. Sharma: Professor, Kota University

Pankaj Madan: Professor, Gurukul Kangri, Haridwar

Sameer Gupta: Professor, University of Jammu

Sanjeev Sharma: Professor, Panjab University, Chandigarh

Shabir Bhat: Professor, Kashmir University

Versha Mehta: Professor, University of Jammu

Vidyadhar Reddy: Professor, Nalsar University of Law, Hyderabad


Conference Brochure

Important Dates


Last Date for Receiving Extended Abstracts

30th September, 2018

Author Acceptance Information

31st October, 2018

Last Date of Submission of Full Paper

30th November, 2018

Last Date of Early Bird Registration

10th December, 2018

Last Date of Registration

30th January, 2019

Conference Dates

15th - 16th March, 2019