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International Conference on Strategic Marketing Initiatives in Emerging Markets (SMIEM)

15th - 16th March 2019

The Business School, University of Jammu, Jammu & Kashmir (J&K), India


Conference Tracks / Themes

 

  • Analyzing Consumption Patterns
  • Technology and Innovation
  • Customer Relationship Management
  • Branding Strategies
  • Services Marketing 
  • Digital Marketing 
  • Social Media Marketing
  • Marketing Communication
  • Retailing
  • Rural and Agribusiness marketing
  • Green Marketing
  • Bottom of the Pyramid Marketing 
  • Supply Chain Management
  • Integrating Functional management for strategic gains
  • Return on Marketing

Conference Highlights

 

  • Pre workshop & Doctoral Colloquium
  • Doctoral Award: Cash prize of Rs. 8,000.
  • Conference Awards: Cash prize of Rs. 10,000.
  • Publication Opportunities: Publication in regular/special issue of referred Journals (to be notified). 

Description

 

About The Business School, University of Jammu

University of Jammu is one of the India's prestigious universities with its commitment and focus on its core functions of teaching, research, publication, examination and extension. Accredited with A+ grade by National Assessment and Accreditation Council (NAAC) and ranked amongst top 100 universities of the country by NIRF-HRD, 2017. The university embraces various departments with The Business School as one of the leading departments. The Business School (SAP DRS-II Department) has successfully made its mark in the field of management education and has earned prestigious credentials from various pioneer agencies. In addition of getting awarded over the years like Outstanding B-School Marketing Award (2011-12), Dainik Bhaskar Leadership Award (2011) and BSA Dewang Mehta B-School Leadership Award 2014 (22nd Rank); The Business School has been rated A++ in 18th Annual Ranking (2016) of B-Schools in India along with the most recent Ranking by HANSA Research published in The Week (November, 2017) where it ranks 5th in north Zone and 21st Rank across all B-Schools.

About Jammu

Derived from the name of Raja Jambu lochan who established this district, the city of Jammu is the largest one of said division. Jammu is the winter capital of the state of Jammu and Kashmir, settled on the bank of River Tawi. The climate of Jammu reaches its peak during the summer and winter, with winter being a freezing yet adventurous time to visit. Jammu is best known for housing Vaishno Devi, which is one of the most sacred sites of the Hindus. Some of the other well-known attractions in Jammu City are Amar Mahal, Bahu Fort and Garden, Mubarak Mandi Palace, Mansar Lake, Akhnoor and Salal Dam and Lake. There are various shrines too like Purmandal, Dera Baba Banda, Krimchi and the iconic Raghunath Temple.

 

Organizing Committee

 

Patron

Manoj K. Dhar: Vice Chancellor, University of Jammu

 

Conference Chair

Keshav Sharma: Professor, TBS & Dean Academic Affairs, University of Jammu

 

Conference Convener

Alka Sharma: Professor & Director, The Business School, University of Jammu

 

Conference Secretary

Vinay Chauhan: Professor, The Business School, University of Jammu

 

Conference Co-Secretary

Komal Nagar: Astt. Professor, The Business School, University of Jammu

 

Conference Co-ordinator

Farah S. Choudhary: Astt. Professor, The Business School, University of Jammu

 

Conference Organizing Committee

Amisha Gupta: Astt. Professor, The Business School, University of Jammu

Rachna:  Astt. Professor, The Business School, University of Jammu

Saloni Devi: Astt. Professor, The Business School, University of Jammu

Aubid Parrey: Astt. Professor, The Business School, University of Jammu

Shelleka Gupta:  Astt. Professor, The Business School, University of Jammu

 

Scientific Advisory Committee

A. M. Shah: Professor, Islamic University, Awantipora

A R Thripathi: Professor, Banaras Hindu University, Varanasi

Arshit Saha: Professor, Dibrugarh University, Assam

Ashok Aima: Vice Chancellor, Central University of Jammu

B. K. Punia: Vice Chancellor, Maharishi Dayanand University, Rohtak

Dinesh Sharma: Professor, IIT Mumbai

G. S. Batra: Professor, Punjabi University, Patiala

Gurjeet Kaur: Professor, University of Jammu

J. P. Sharma: Vice Chancellor, Mohanlal Sukhadia University, Udaipur

Jasveen Kaur: Professor, GNDU, Amritsar

Mohinder C Dhiman: Professor, Kurkshetra University

Nimit Choudhary: Professor, Jamia Millia Islamia University, New Delhi.

P. B. Singh: Professor, MJP Rohilkhand University, Bareilly

P. K. Sharma: Professor, Kota University

Pankaj Madan: Professor, Gurukul Kangri, Haridwar

Sameer Gupta: Professor, University of Jammu

Sanjeev Sharma: Professor, Panjab University, Chandigarh

Shabir Bhat: Professor, Kashmir University

Versha Mehta: Professor, University of Jammu

Vidyadhar Reddy: Professor, Nalsar University of Law, Hyderabad

 

Conference Objectives

Program Schedule

Last Date for Receiving Extended Abstracts

30th September, 2018

Author Acceptance Information

31st October, 2018

Last Date of Submission of Full Paper

30th November, 2018

Last Date of Early Bird Registration

10th December, 2018

Last Date of Registration

30th January, 2019

Conference Dates

15th - 16th March, 2019

Themes

Strategic Marketing Initiatives in Emerging Markets (SMIEM)

In the present world order, emerging markets constitute a major growth opportunity due to the fact that business landscape has evolved tremendously. This evolution offers a broader set of opportunities and challenges, which need to be addressed and strategized to harness value oriented approach in the divergent emerging markets. The requisite relationships in the long term horizon need to address the functional specificities leading to competitive advantage, as the markets which understand the strategy and design their future plans accordingly are going to be more competitive and successful.

Thus, the conference is an endeavour to bring together all stakeholders including academicians, researchers, corporate, policy makers, scientists, entrepreneurs, students, civil society, rural change makers and interested individuals to one platform for sharing their experiences, ideas, viewpoints and collective intellect

Keynote Speakers

Pre workshop & Doctoral Colloquium

The conference aims to have research scholars and academicians from different arenas of management and allied disciplines to present their respective dissertation related work in the doctoral colloquium. All the scholars who are currently enrolled in any full-time/part-time fellow/PhD program in any discipline of management are eligible to participate in this event.

Doctoral Award

A cash prize of Rs. 8,000/- shall be awarded to the best doctoral work presented in the pre-conference workshop.

Conference Awards

Paper submissions will be evaluated by subject experts/editors on the basis of originality, research rigor, and contribution to theory and/or practice. In order to foster the research, the best papers will be awarded a cash prize of Rs. 10,000/- in the conference.

Publication Opportunities

Selected papers will be recommended for publication in regular/special issue of referred Journals (to be notified).

Book of abstracts (with ISBN No.) (to be notified)

 

Venue

The Business School, University of Jammu,

Baba Saheb Ambedkar Road,

Jammu Tawi – 180 006

Jammu, India


Past Conferences

Organisers

University of Jammu is one of the India's prestigious universities with its commitment and focus on its core functions of teaching, research, publication, examination and extension. Accredited with A+ grade by National Assessment and Accreditation Council (NAAC) and ranked amongst top 100 universities of the country by NIRF-HRD, 2017. The university embraces various departments with The Business School as one of the leading departments. The Business School (SAP DRS-II Department) has successfully made its mark in the field of management education and has earned prestigious credentials from various pioneer agencies. In addition of getting awarded over the years like Outstanding B-School Marketing Award (2011-12), Dainik Bhaskar Leadership Award (2011) and BSA Dewang Mehta B-School Leadership Award 2014 (22nd Rank); The Business School has been rated A++ in 18th Annual Ranking (2016) of B-Schools in India along with the most recent Ranking by HANSA Research published in The Week (November, 2017) where it ranks 5th in north Zone and 21st Rank across all B-Schools.

Steering Committee

Patron

Manoj K. Dhar: Vice Chancellor, University of Jammu

Conference Chair

Keshav Sharma: Professor, TBS & Dean Academic Affairs, University of Jammu

Conference Convener

Alka Sharma: Professor & Director, The Business School, University of Jammu

Conference Secretary

Vinay Chauhan: Professor, The Business School, University of Jammu

Conference Co-Secretary

Komal Nagar: Astt. Professor, The Business School, University of Jammu

Conference Co-ordinator

Farah S. Choudhary: Astt. Professor, The Business School, University of Jammu

Conference Organizing Committee

Amisha Gupta: Astt. Professor, The Business School, University of Jammu

Rachna:  Astt. Professor, The Business School, University of Jammu

Saloni Devi: Astt. Professor, The Business School, University of Jammu

Aubid Parrey: Astt. Professor, The Business School, University of Jammu

Shelleka Gupta:  Astt. Professor, The Business School, University of Jammu

Scientific Advisory Committee

A. M. Shah: Professor, Islamic University, Awantipora

A R Thripathi: Professor, Banaras Hindu University, Varanasi

Arshit Saha: Professor, Dibrugarh University, Assam

Ashok Aima: Vice Chancellor, Central University of Jammu

B. K. Punia: Vice Chancellor, Maharishi Dayanand University, Rohtak

Dinesh Sharma: Professor, IIT Mumbai

G. S. Batra: Professor, Punjabi University, Patiala

Gurjeet Kaur: Professor, University of Jammu

J. P. Sharma: Vice Chancellor, Mohanlal Sukhadia University, Udaipur

Jasveen Kaur: Professor, GNDU, Amritsar 

Mohinder C Dhiman: Professor, Kurkshetra University

Nimit Choudhary: Professor, Jamia Millia Islamia University, New Delhi. 

P. B. Singh: Professor, MJP Rohilkhand University, Bareilly

P. K. Sharma: Professor, Kota University

Pankaj Madan: Professor, Gurukul Kangri, Haridwar

Sameer Gupta: Professor, University of Jammu

Sanjeev Sharma: Professor, Panjab University, Chandigarh 

Shabir Bhat: Professor, Kashmir University

Versha Mehta: Professor, University of Jammu

Vidyadhar Reddy: Professor, Nalsar University of Law, Hyderabad

 

Partners

Journal Press India is a publishing house devoted to the publication of high-quality research journals in the areas of commerce, management, finance, accounting, Indian economy, international business, taxation and law. It aims to publish research findings and critical perspectives of academicians, scholars, and professionals to advance and refine the understanding of the above disciplines. All the journals are peer-reviewed and invite innovative research from experts, addressing topical issues in their respective areas. The scope of the journals is interdisciplinary and promotes integration across disciplines. Journal Press India intends to serve the interests of academicians, professionals, managers, scholars and policymakers by disseminating information on pertinent issues in the above areas to facilitate decision-making.

Review Board

Call for Papers

Conference Registration Details

 

Category

Indian and SAARC

Countries (Rs.) Plus GST 18%

Foreign (US$)

 

Conference Only

Students/Scholars

3000

150

Academicians

5000

250

Industry/Practitioners

7000

350

 

Conference & Doctoral Colloquium

Students/Scholars

4000

250

Academicians

6000

450

Industry/Practitioners

8000

550

Early Bid Discount: 10%

University of Jammu Student or Alumni Discount: 10%

*The registration fee is exclusive of accommodation.

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Guidelines

Contributors are invited to submit an extended abstract of their paper in the form of 1000-1500 words indicating purpose, research methodology, findings, and research implications. Atleast five keywords should be provided.

Submissions must be original (not being considered for publication elsewhere) in standard format (double column, single-spaced, 10-pt font, Times New Roman).

Individual and multiple authors are welcome to contribute.

Once the submission is accepted, at least one of the authors must register and present at the conference. Receipt of all manuscripts will be acknowledged.

Each submission will be blind reviewed for technical merit and content.

The first page of the manuscript should be the title page. It should contain the title of the manuscript and the name, designation and affiliation of the author along with the address, phone/fax number and email address of each contributor.

The second page should contain the manuscript title and the abstract.

All the figures and tables should appear at the end of the manuscript. They should be properly numbered in Arabic notation and bear appropriate title and labels.

The full paper submission should normally be of 6000-7000 words including figures and tables typed in double space and printed in 12-point font on A-4 size paper with 1 inch margin on all four sides.

References should be placed at the end of the manuscript after the figures and tables. The references should mention only those sources, which are cited in the text of the manuscript Major headings should be left justified and bold with one line above and one line below the heading to separate it from the text.

Authors are advised to follow APA Style of referencing throughout the manuscript.

Submissions must be made online at https://easychair.org/conferences/?conf=smiem2019

For any other communication, authors can write to Conference Convener at tbssmiem2019@gmail.com

 

Online Abstract Submission

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Conference Brochure

Important Dates

 

Last Date for Receiving Extended Abstracts

30th September, 2018

Author Acceptance Information

31st October, 2018

Last Date of Submission of Full Paper

30th November, 2018

Last Date of Early Bird Registration

10th December, 2018

Last Date of Registration

30th January, 2019

Conference Dates

15th - 16th March, 2019

 



 

Organisers

Partners

Organisers

Partners