International Conference on Strategic Marketing Initiatives in Emerging Markets (SMIEM)
15th - 16th March 2019
The Business School, University of Jammu, Jammu & Kashmir (J&K), India
15th - 16th March 2019
The Business School, University of Jammu, Jammu & Kashmir (J&K), India
Conference Highlights
Description
About The Business School, University of Jammu
University of Jammu is one of the India's prestigious universities with its commitment and focus on its core functions of teaching, research, publication, examination and extension. Accredited with A+ grade by National Assessment and Accreditation Council (NAAC) and ranked amongst top 100 universities of the country by NIRF-HRD, 2017. The university embraces various departments with The Business School as one of the leading departments. The Business School (SAP DRS-II Department) has successfully made its mark in the field of management education and has earned prestigious credentials from various pioneer agencies. In addition of getting awarded over the years like Outstanding B-School Marketing Award (2011-12), Dainik Bhaskar Leadership Award (2011) and BSA Dewang Mehta B-School Leadership Award 2014 (22nd Rank); The Business School has been rated A++ in 18th Annual Ranking (2016) of B-Schools in India along with the most recent Ranking by HANSA Research published in The Week (November, 2017) where it ranks 5th in north Zone and 21st Rank across all B-Schools.
About Jammu
Derived from the name of Raja Jambu lochan who established this district, the city of Jammu is the largest one of said division. Jammu is the winter capital of the state of Jammu and Kashmir, settled on the bank of River Tawi. The climate of Jammu reaches its peak during the summer and winter, with winter being a freezing yet adventurous time to visit. Jammu is best known for housing Vaishno Devi, which is one of the most sacred sites of the Hindus. Some of the other well-known attractions in Jammu City are Amar Mahal, Bahu Fort and Garden, Mubarak Mandi Palace, Mansar Lake, Akhnoor and Salal Dam and Lake. There are various shrines too like Purmandal, Dera Baba Banda, Krimchi and the iconic Raghunath Temple.
Organizing Committee
Patron
Manoj K. Dhar: Vice Chancellor, University of Jammu
Conference Chair
Keshav Sharma: Professor, TBS & Dean Academic Affairs, University of Jammu
Conference Convener
Alka Sharma: Professor & Director, The Business School, University of Jammu
Conference Secretary
Vinay Chauhan: Professor, The Business School, University of Jammu
Conference Co-Secretary
Komal Nagar: Astt. Professor, The Business School, University of Jammu
Conference Co-ordinator
Farah S. Choudhary: Astt. Professor, The Business School, University of Jammu
Conference Organizing Committee
Amisha Gupta: Astt. Professor, The Business School, University of Jammu
Rachna: Astt. Professor, The Business School, University of Jammu
Saloni Devi: Astt. Professor, The Business School, University of Jammu
Aubid Parrey: Astt. Professor, The Business School, University of Jammu
Shelleka Gupta: Astt. Professor, The Business School, University of Jammu
Scientific Advisory Committee
A. M. Shah: Professor, Islamic University, Awantipora
A R Thripathi: Professor, Banaras Hindu University, Varanasi
Arshit Saha: Professor, Dibrugarh University, Assam
Ashok Aima: Vice Chancellor, Central University of Jammu
B. K. Punia: Vice Chancellor, Maharishi Dayanand University, Rohtak
Dinesh Sharma: Professor, IIT Mumbai
G. S. Batra: Professor, Punjabi University, Patiala
Gurjeet Kaur: Professor, University of Jammu
J. P. Sharma: Vice Chancellor, Mohanlal Sukhadia University, Udaipur
Jasveen Kaur: Professor, GNDU, Amritsar
Mohinder C Dhiman: Professor, Kurkshetra University
Nimit Choudhary: Professor, Jamia Millia Islamia University, New Delhi.
P. B. Singh: Professor, MJP Rohilkhand University, Bareilly
P. K. Sharma: Professor, Kota University
Pankaj Madan: Professor, Gurukul Kangri, Haridwar
Sameer Gupta: Professor, University of Jammu
Sanjeev Sharma: Professor, Panjab University, Chandigarh
Shabir Bhat: Professor, Kashmir University
Versha Mehta: Professor, University of Jammu
Vidyadhar Reddy: Professor, Nalsar University of Law, Hyderabad
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Last Date for Receiving Extended Abstracts |
30th September, 2018 |
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Author Acceptance Information |
31st October, 2018 |
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Last Date of Submission of Full Paper |
30th November, 2018 |
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Last Date of Early Bird Registration |
10th December, 2018 |
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Last Date of Registration |
30th January, 2019 |
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Conference Dates |
15th - 16th March, 2019 |
Strategic Marketing Initiatives in Emerging Markets (SMIEM)
In the present world order, emerging markets constitute a major growth opportunity due to the fact that business landscape has evolved tremendously. This evolution offers a broader set of opportunities and challenges, which need to be addressed and strategized to harness value oriented approach in the divergent emerging markets. The requisite relationships in the long term horizon need to address the functional specificities leading to competitive advantage, as the markets which understand the strategy and design their future plans accordingly are going to be more competitive and successful.
Thus, the conference is an endeavour to bring together all stakeholders including academicians, researchers, corporate, policy makers, scientists, entrepreneurs, students, civil society, rural change makers and interested individuals to one platform for sharing their experiences, ideas, viewpoints and collective intellect
Pre workshop & Doctoral Colloquium
The conference aims to have research scholars and academicians from different arenas of management and allied disciplines to present their respective dissertation related work in the doctoral colloquium. All the scholars who are currently enrolled in any full-time/part-time fellow/PhD program in any discipline of management are eligible to participate in this event.
Doctoral Award
A cash prize of Rs. 8,000/- shall be awarded to the best doctoral work presented in the pre-conference workshop.
Conference Awards
Paper submissions will be evaluated by subject experts/editors on the basis of originality, research rigor, and contribution to theory and/or practice. In order to foster the research, the best papers will be awarded a cash prize of Rs. 10,000/- in the conference.
Publication Opportunities
Selected papers will be recommended for publication in regular/special issue of referred Journals (to be notified).
Book of abstracts (with ISBN No.) (to be notified)
The Business School, University of Jammu,
Baba Saheb Ambedkar Road,
Jammu Tawi – 180 006
Jammu, India
University of Jammu is one of the India's prestigious universities with its commitment and focus on its core functions of teaching, research, publication, examination and extension. Accredited with A+ grade by National Assessment and Accreditation Council (NAAC) and ranked amongst top 100 universities of the country by NIRF-HRD, 2017. The university embraces various departments with The Business School as one of the leading departments. The Business School (SAP DRS-II Department) has successfully made its mark in the field of management education and has earned prestigious credentials from various pioneer agencies. In addition of getting awarded over the years like Outstanding B-School Marketing Award (2011-12), Dainik Bhaskar Leadership Award (2011) and BSA Dewang Mehta B-School Leadership Award 2014 (22nd Rank); The Business School has been rated A++ in 18th Annual Ranking (2016) of B-Schools in India along with the most recent Ranking by HANSA Research published in The Week (November, 2017) where it ranks 5th in north Zone and 21st Rank across all B-Schools.
Patron
Manoj K. Dhar: Vice Chancellor, University of Jammu
Conference Chair
Keshav Sharma: Professor, TBS & Dean Academic Affairs, University of Jammu
Conference Convener
Alka Sharma: Professor & Director, The Business School, University of Jammu
Conference Secretary
Vinay Chauhan: Professor, The Business School, University of Jammu
Conference Co-Secretary
Komal Nagar: Astt. Professor, The Business School, University of Jammu
Conference Co-ordinator
Farah S. Choudhary: Astt. Professor, The Business School, University of Jammu
Conference Organizing Committee
Amisha Gupta: Astt. Professor, The Business School, University of Jammu
Rachna: Astt. Professor, The Business School, University of Jammu
Saloni Devi: Astt. Professor, The Business School, University of Jammu
Aubid Parrey: Astt. Professor, The Business School, University of Jammu
Shelleka Gupta: Astt. Professor, The Business School, University of Jammu
Scientific Advisory Committee
A. M. Shah: Professor, Islamic University, Awantipora
A R Thripathi: Professor, Banaras Hindu University, Varanasi
Arshit Saha: Professor, Dibrugarh University, Assam
Ashok Aima: Vice Chancellor, Central University of Jammu
B. K. Punia: Vice Chancellor, Maharishi Dayanand University, Rohtak
Dinesh Sharma: Professor, IIT Mumbai
G. S. Batra: Professor, Punjabi University, Patiala
Gurjeet Kaur: Professor, University of Jammu
J. P. Sharma: Vice Chancellor, Mohanlal Sukhadia University, Udaipur
Jasveen Kaur: Professor, GNDU, Amritsar
Mohinder C Dhiman: Professor, Kurkshetra University
Nimit Choudhary: Professor, Jamia Millia Islamia University, New Delhi.
P. B. Singh: Professor, MJP Rohilkhand University, Bareilly
P. K. Sharma: Professor, Kota University
Pankaj Madan: Professor, Gurukul Kangri, Haridwar
Sameer Gupta: Professor, University of Jammu
Sanjeev Sharma: Professor, Panjab University, Chandigarh
Shabir Bhat: Professor, Kashmir University
Versha Mehta: Professor, University of Jammu
Vidyadhar Reddy: Professor, Nalsar University of Law, Hyderabad
Journal Press India is a publishing house devoted to the publication of high-quality research journals in the areas of commerce, management, finance, accounting, Indian economy, international business, taxation and law. It aims to publish research findings and critical perspectives of academicians, scholars, and professionals to advance and refine the understanding of the above disciplines. All the journals are peer-reviewed and invite innovative research from experts, addressing topical issues in their respective areas. The scope of the journals is interdisciplinary and promotes integration across disciplines. Journal Press India intends to serve the interests of academicians, professionals, managers, scholars and policymakers by disseminating information on pertinent issues in the above areas to facilitate decision-making.
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Category |
Indian and SAARC Countries (Rs.) Plus GST 18% |
Foreign (US$) |
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Conference Only |
Students/Scholars |
3000 |
150 |
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Academicians |
5000 |
250 |
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Industry/Practitioners |
7000 |
350 |
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Conference & Doctoral Colloquium |
Students/Scholars |
4000 |
250 |
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Academicians |
6000 |
450 |
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Industry/Practitioners |
8000 |
550 |
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Early Bid Discount: 10% University of Jammu Student or Alumni Discount: 10% *The registration fee is exclusive of accommodation. |
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(* indicates mandatory fields)
Contributors are invited to submit an extended abstract of their paper in the form of 1000-1500 words indicating purpose, research methodology, findings, and research implications. Atleast five keywords should be provided.
Submissions must be original (not being considered for publication elsewhere) in standard format (double column, single-spaced, 10-pt font, Times New Roman).
Individual and multiple authors are welcome to contribute.
Once the submission is accepted, at least one of the authors must register and present at the conference. Receipt of all manuscripts will be acknowledged.
Each submission will be blind reviewed for technical merit and content.
The first page of the manuscript should be the title page. It should contain the title of the manuscript and the name, designation and affiliation of the author along with the address, phone/fax number and email address of each contributor.
The second page should contain the manuscript title and the abstract.
All the figures and tables should appear at the end of the manuscript. They should be properly numbered in Arabic notation and bear appropriate title and labels.
The full paper submission should normally be of 6000-7000 words including figures and tables typed in double space and printed in 12-point font on A-4 size paper with 1 inch margin on all four sides.
References should be placed at the end of the manuscript after the figures and tables. The references should mention only those sources, which are cited in the text of the manuscript Major headings should be left justified and bold with one line above and one line below the heading to separate it from the text.
Authors are advised to follow APA Style of referencing throughout the manuscript.
Submissions must be made online at https://easychair.org/conferences/?conf=smiem2019
For any other communication, authors can write to Conference Convener at tbssmiem2019@gmail.com
(* indicates mandatory fields )
(* indicates mandatory fields)
Fill up the following form and our representatives will contact you for further communication.
| S.No | Article ID | Title of the Paper | Authors | Pages | Downloads / Citation | Google Scholar | Article | DOI |
|---|---|---|---|---|---|---|---|---|
| 1 | ELKAPJ/SI-NMC/2017/1 | A STUDY ON ANALYSIS OF FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR IN ORGANIZED RETAIL SECTOR | Ms Zulaikha Fatima, Dr Charu Bisaria | 1 - 11 | 14 / 0 | View | View | |
| 2 | ELKAPJ/SI-NMC/2017/1 | A STUDY ON ANALYSIS OF FACTORS AFFECTING CONSUMER BUYING BEHAVIOUR IN ORGANIZED RETAIL SECTOR | Ms Zulaikha Fatima, Dr Charu Bisaria | 1 - 11 | 14 / 0 | View | View | 1234567890 |
Important Dates
|
Last Date for Receiving Extended Abstracts |
30th September, 2018 |
|
Author Acceptance Information |
31st October, 2018 |
|
Last Date of Submission of Full Paper |
30th November, 2018 |
|
Last Date of Early Bird Registration |
10th December, 2018 |
|
Last Date of Registration |
30th January, 2019 |
|
Conference Dates |
15th - 16th March, 2019 |
