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D. Y. Patil International University, Akurdi-Pune

International Conference on Green Horizons:

Redefining Business and Sustainability Paradigms in the Technological Era

Dates: 27th & 28th March 2026  |  Mode: Hybrid  |  Venue: DYPIU Campus, Akurdi-Pune, India


Title: Green Horizons: Redefining Business and Sustainability Paradigms in the Technological Era

Editors: Dr. Madhavi Deshpande, Dr. Priyanka Dhoot, Dr. Kranti Shingate and Dr. Pooja Dasgupta

Published by: Journal Press India          e-ISBN: 978-93-49790-31-5         DOI: 10.17492/JPI.DYPIU.0526001

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S.No Paper ID Paper Title Author/s Name Pagination Article View Suggested Citation DOI No.
1 Chapter 1 Policy Pathways towards Circular Fashion: Lessons from Global Policy Frameworks Relevant to Emerging Economies Garima Singh 1-10 View Citation 10.17492/JPI.DYPIU.052601
2 Chapter 2 Ease or Expertise? A Study of Factors Influencing Investor Preference for DIY Investment Platforms Anuradha Patil, Roshani Aher 11-18 View Citation 10.17492/JPI.DYPIU.052602
3 Chapter 3 A Comparative Study of Inclusive Banking through Neobanks and Traditional Banks in India Priyanka Dhoot, Rutuja Chavan, Sanjana Koshti 19-26 View Citation 10.17492/JPI.DYPIU.052603
4 Chapter 4 Green Marketing and Digital Communication Strategies of Lenskart for Promoting Sustainable Lifestyles Shruti Ghumbre, Sheetal Bansude Bura 27-34 View Citation 10.17492/JPI.DYPIU.052604
5 Chapter 5 Comparative Analysis on Adoption of UPI amongst Gen-Z and Millennials Priyanka Dhoot, Dev Lalwani, Jatin Gadiya 35-46 View Citation 10.17492/JPI.DYPIU.052605
6 Chapter 6 Developing an Ensemble-Based Model for Player Performance Classification in the Indian Super League Swapnil Kumar Sahu, Sushma Jaiswal 47-58 View Citation 10.17492/JPI.DYPIU.052606
7 Chapter 7 Buy Now Pay Later (BNPL) Adoption among Millennials and Gen Z: A Case Study of LazyPay and Simpl. Priyanka Dhoot, Harshada Sonawane, Vijay Gharwadhave 59-68 View Citation 10.17492/JPI.DYPIU.052607
8 Chapter 8 Role of Robo-Advisors in Promoting Sustainable (ESG) Investment Portfolios in India Anuradha Patil, Samruddhi Jadhav, Tanish Zalke 69-79 View Citation 10.17492/JPI.DYPIU.052608
9 Chapter 9 Sustainability Marketing and Rural Empowerment: A Study of Amul’s Cooperative Model Rushikesh Buchkul, Om Kate, Sheetal Bansude Bura 80-90 View Citation 10.17492/JPI.DYPIU.052609
10 Chapter 10 Prioritising Circular Economy Indicators in the Indian Textile Industry: A Delphi - GINA Approach Abhishek Kumar Yadav 91-106 View Citation 10.17492/JPI.DYPIU.052610
11 Chapter 11 A Study of Investors Awareness and Adoption of Social Stock Exchange (SSE) in India Anuradha Patil, Om Raut, Vaishnavi Phadke 107-119 View Citation 10.17492/JPI.DYPIU.052611
12 Chapter 12 A Study on Investor Behaviour towards Green Investments Priyanka Dhoot, Jatin Gadiya, Dev Lalwani 120-127 View Citation 10.17492/JPI.DYPIU.052612
13 Chapter 13 The Cognitive Underwriting: Empirical Validation of an NLP-Enhanced Robotic Automation Framework in Insurance Risk Evaluation and Customer Service Delivery Swapnali Mehetre, Mulla Zameer Ahmed, Chandrani Singh 128-137 View Citation 10.17492/JPI.DYPIU.052613
14 Chapter 14 Sustainability Marketing and Electric Vehicle Adoption: A Case Study of Tata Motors Om Kate, Rushikesh Buchkul, Sheetal Bansude Bura 138-149 View Citation 10.17492/JPI.DYPIU.052614
15 Chapter 15 A Comparative Analysis of Spending Patterns on Google Pay and PhonePe Anuradha Patil, Vaishnavi Phadke, Prerana Chavan 150-158 View Citation 10.17492/JPI.DYPIU.052615
16 Chapter 16 The Impact of Green Marketing on Consumer Purchase Intention: Promoting Sustainable Buying Behaviour Swanand Amit Chaudhari, Sheetal Bansude Bura 159-165 View Citation 10.17492/JPI.DYPIU.052616
17 Chapter 17 Diversity, Equity, and Inclusion in India’s Service Economy: Structural Practices, ESG Sustainability, and the Awareness–Implementation Gap Shruti Sandip Suryakar, Jayashree Vispute 166-175 View Citation 10.17492/JPI.DYPIU.052617
18 Chapter 18 Indian Knowledge System and Sustainable Development Goals Manik Rajopadhye, Vidhya Hittalmani 176-186 View Citation 10.17492/JPI.DYPIU.052618
19 Chapter 19 Leveraging Technology and Innovation for Sustainable Development Harsh Siddharth Brahmecha, Neeraj Chormale, Kiran Biradar, Somya Dubey 187-202 View Citation 10.17492/JPI.DYPIU.052619
20 Chapter 20 Role of Startups in Promoting Sustainability in India - A Sectoral Analysis of Electric Mobility, Agritech and Renewable Energy Shubham Vinayak Ghare, Sheetal Bansude Bura 203-212 View Citation 10.17492/JPI.DYPIU.052620