logo

Sri Balaji University, Pune (SBUP)

MIMANSA

International Research Conference 2021 on Innovative Strategies in Business Management and Technology in the Emerging Scenario

Online Mode: 8th - 9th December 2021


Conference Themes

 

  • Marketing Track
  • HR Track
  • Finance Track
  • Business Analytics and Technology Track
  • Operations and Supply Chain Track

Conference Highlights

Best Paper Award(s)

  • Best Paper Prize of Rs 20,000 and a certificate of appreciation will be conferred for each Track.
  • All participants will get conference participation certificate.

ABOUT SRI BALAJI UNIVERSITY
Sri Balaji  University, Pune (SBUP) was established on 8th July 2019 under Sri Balaji University, Pune Act 2019. The parent body of SBUP, Sri Balaji Society (SBS) has been imparting education since 1998 under the great Thought Leader and Visionary Edupreneur Prof. Dr. (Col) A. Balasubramanian following the eternal value of “Education for Knowledge, Wisdom and Refined Culture”. This University of opportunities is built on the edifice of the three Ds- Discipline, Dedication and Determination. Sri Balaji University, Pune, is an institution of excellence and has four management institutions under its aegis: Balaji Institute of Modern Management (BIMM), Balaji Institute of Telecom Management (BITM), Balaji Institute of International Business (BIIB), and Balaji Institute of Management and Human Resources Development (BIMHRD). Sri Balaji Society has other institutions/colleges under its aegis – Balaji Law College (BLC) and Balaji College of Arts, Commerce and Science (BCACS).

 

ABOUT THE CONFERENCE
Mimansa Research Conference endeavours to present a confluence of the best of minds in academia and industry on contemporary topics of relevance in the domain of Business Management and Technology. The multidisciplinary conference will provide a holistic and comprehensive understanding of opportunities and challenges facing us. Mimansa, as embodied in its name aims to foster a scientific temper, spirit of enquiry and profound reflection. High quality research papers and case studies describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Business Management and Technology are cordially invited for presentation at the two day conference.

ADVISORY COMMITTEE

Prof. (Dr.) G.K. Shirude

Vice Chancellor, Sri Balaji University, Pune (SBUP)

 

Dr. Bhimaraya Metri

Director, Indian Institute of Management, Nagpur

 

OUR PATRONS

Smt. Thilagavathy Balasubramanian

Chancellor, Sri Balaji University, Pune

 

Prof. Paramanandhan Balasubramanian

Pro Chancellor, Sri Balaji University, Pune

 

Prof. Parandhaman Balasubramanian

Principal Director, Sri Balaji Society

 
CONFERENCE COMMITTEE

Dr. Dimple Saini

Dean, Senior Director Corporate  Relations, HOD - Operations & Supply Chain Management, Sri Balaji University, Pune

 

Dr. Biju G Pillai

Dean, Senior Director IT and Admissions, Director BIIB, HOD - Information Technology, Sri Balaji University, Pune 

 

Dr. Anil Keskar

Research Head, Sri Balaji University, Pune

 

Dr. Archana Shrivastava

Director BIMM, HOD PM & HRD, Sri Balaji University, Pune,  

 

Dr. S. B. Agase

Registrar, Sri Balaji University, Pune

 
ORGANIZING COMMITTEE

Dr. Binod Sinha

Professor, Balaji Institute of Modern Management (BIMM), Contact Number - +91-8600009738, Email Address – Conference@sbup.edu.in

 

Dr. Nilesh Kharche

Professor, Balaji Institute of Telecom & Management (BITM), Contact Number - +91-9673587733, Email Address – Sbup_conference@sbup.edu.in

 

Dr. Rajeshwari Patil

Associate Professor, Balaji Institute of Management & Human Resources Development(BIMHRD), Contact Number -+91-9860098150, Email Address – Mimansa@sbup.edu.in

 

Mr. Rajkiran Pund

Assistant Professor, SBUP., Contact Number - +91-9545725838, Email Address – Sbup_Mimansa@sbup.edu.in

Conference Objectives

Mimansa Research Conference endeavours to present a confluence of the best of minds in academia and industry on contemporary topics of relevance in the domain of Business Management and Technology. The multidisciplinary conference will provide a holistic and comprehensive understanding of opportunities and challenges facing us. Mimansa, as embodied in its name aims to foster a scientific temper, spirit of enquiry and profound reflection. High quality research papers and case studies describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Business Management and Technology are cordially invited for presentation at the two day conference.

Program Schedule

Details

Timeline

Registration & Paper Submission Starts

28th  September 2021

Paper Submission Ends

28th November 2021

Last Date for Registration

06th December 2021

Themes

Theme of the Research Conference

Innovative Strategies in Business Management and Technology in the Emerging Scenario.

 

TRACKS

The conference will provide a forum for Academicians, Doctoral Research Students and Practitioners to share path breaking knowledge in their line of work. The conference invites research papers and case studies on the following sub tracks. Please note the list is only indicative and papers/cases aligned to the conference theme are invited.

 

Marketing Track

HR Track

Finance Track

Business Analytics and Technology Track

Operations and Supply Chain Track

Digital Marketing

HR Analytics

Fintech

Artificial Intelligence

 Manufacturing and Network alignment

Services Marketing

Remote Working

Automated Accounting

Big data & Analytics

People, Profit and Planet- Managing Triple bottom line in SCM

Relationship Marketing

Gig Economy

Digital Finance

Block Chain

SCM to reduce carbon footprints to sustain ecosystems

Retails Marketing

Employee Engagement

Cryptocurrencies

Internet of Things

Industry 4.0

Rural Marketing

Diversity & Inclusion

Financial Market

Business Intelligence

Sustainable operations and supply chain management

Intelligent Marketing

Design Thinking in HR

Financial Services

Cyber Security

Integrating SC Strategies with business strategies

Social Media Marketing

Leadership

International Finance

Virtual & Augmented Reality

Information technology applications in supply chains

Branding Strategies

Employee wellness and mental health

Public Fanance

Machine Learning

Lean/six-sigma/quality issues in supply chain

Keynote Speakers

Dr. Jacqueline K. Eastman

Professor of Marketing, Georgia Southern University, Statesboro, USA, Co-Editor, Journal of Consumer Behaviour.

 

Dr. Cleopatra Veloutsou

Professor of Brand Management, Adam Smith Business School, East University of Glasgow, UK . Co-Editor in Chief – Journal of Product & Brand Management, Associate Editor – Journal of Business Research, Head of the Marketing Research Unit - Athens Institute of Education and Research (ATINER), Greece, Visiting Professor of Marketing - University of Bari (Italy), President University (Indonesia), Bergamo University (Italy), University of Coimbra (Portugal), Hellenic Open University (Greece).

 

Mr. Kurien Daniel
National Vice President, Indian Society of Training and Development(ISTD), New Delhi.

 

Dr. Ajoy K. Dey

Professor of Operations & Decision Science, Chairperson - Centre for Management Case Development (CMCD), BIMTECH, Editor of the South Asian Journal of Business & Management Cases SAGE Publication, EAB of Emerald Emerging Market Case Studies and Journal of Entrepreneurship in Emerging Economies.

 

Dr. Arpan K. Kar

Associate Professor, Information Systems, Indian Institute of Technology Delhi, India. Editor in Chief - International Journal of Information Management Data Insights, Elsevier.

 

Dr. Aviral Kumar Tiwari

Associate Professor, Rajagiri Business School, Rajagiri Valley Campus, Kochi, India Research Fellows, Laboratoire d’Economie d’Orléans (LEO - CNRS), University of Orleans, France , Regional Editor South-East Asia: JPA: (ABDC-B) Senior Editor: International Journal of Emerging Markets: (ABDC-B) Topic Editor: Journal of Risk and Financial Management: (ABDC-B), Associate Editor:RPBFMP: (ABDC-B) Cogent Economics & Finance: (ABDC-B).

Venue

SRI BALAJI UNIVERSITY, PUNE (SBUP)
Survey No. 55/2-7, Tathawade,
Off Mumbai-Bangalore Bypass,
Pune– 411033, Maharashtra, India.

Email ID: conference@sbup.edu.in
Website: www.sbup.edu.in
Enquiries could be made on: +91 (020) 6674 1282/83;  (020) 6674 1235/36

 


Past Conferences

Organisers

MIMANSA: International Research Conference 2021 on Innovative Strategies in Business Management and Technology in the Emerging Scenario

organised by

Sri Balaji University, Pune (SBUP)

Steering Committee

Dr. Dimple Saini-

Dean, Senior Director Corporate  Relations, HOD - Operations & Supply Chain Management, Sri Balaji University, Pune

 

Dr. Biju G Pillai

Dean, Senior Director IT and Admissions, Director BIIB, HOD - Information Technology, Sri Balaji University, Pune 

 

Dr. Anil Keskar

Research Head, Sri Balaji University, Pune

 

Dr. Archana Shrivastava

Director BIMM, HOD PM & HRD, Sri Balaji University, Pune,  

 

Dr. S. B. Agase

Registrar, Sri Balaji University, Pune​

 

ADVISORY COMMITTEE

Prof. (Dr.) G.K. Shirude 

Vice Chancellor, Sri Balaji University, Pune (SBUP)

 

Dr. Bhimaraya Metri

Director, Indian Institute of Management, Nagpur

 

OUR PATRONS

Smt. Thilagavathy Balasubramanian 

Chancellor, Sri Balaji University, Pune

 

Prof. Paramanandhan Balasubramanian 

Pro Chancellor, Sri Balaji University, Pune

 

Prof. Parandhaman Balasubramanian 

Principal Director, Sri Balaji Society

 

EDITORIAL TEAM

Dr.Sanjit Kumar Das

Director and Head  Marketing, Sri Balaji University, Pune

 

Dr. Binod Sinha

Professor, Sri Balaji University, Pune

 

Dr.Archana Shrivastava

Director and Head PM AND HRD, Sri Balaji University, Pune

 

Dr. Rajeshwari Patil 

Associate Professor, Sri Balaji University, Pune

 

Dr. Shubhra Anand

Professor, Sri Balaji University, Pune

 

Dr. Ashok Panigrahi 

Associate Professor, NMIMS

 

Dr. Bharti Motwani

 Author and Acadmecian, Sri Balaji University, Pune

 

 Dr. Karttikeya  Balar

Associate Professor, T. A. Pai Management Institute

 

Dr. Nilesh Kharche 

Professor, Sri Balaji University, Pune

 

Dr. Rajesh Kr. Singh 

Professor, Management Development Institute

Partners

Publishing PartnersJournal Press India

Journal Press India (JPI), is a publishing house devoted to the publication of high-quality research journals in the areas of Commerce & Management, International Business, Indian Economy, Finance & Accounting and Indian Taxation.

  • All papers presented in the conference will be published in the form of Conference Proceedings with ISBN No.
  • The selected papers will be published in the Special Issue of “Manthan: Journal of Commerce and Management”, a peer-reviewed journal published by ‘Journal Press India’. The papers to be published would be selected after double blind peer-review process.
  • Other selected papers may also get a publication opportunity in the forthcoming regular issues, in any of the below mentioned journals published by ‘Journal Press India’, after double blind peer-review process.

Focus: Journal of International Business

Mudra: Journal of Finance and Accounting

Pragati: Journal of Indian Economy

Vision: Journal of Indian Taxation

 

  • All aforesaid journals are peer-reviewed / refereed and Indexed with Index Copernicus International (ICI), CrossRef, Research Gate, Google scholar, Summon (ProQuest), EBSCO, Indian Citation Index, Ulrich’s Web, Scilit, J-Gate and i-Scholar.

Editorial Board

Call for Papers

Publication Opportunities

Research Papers and Case studies submitted in the conference will have a publication opportunity in the following journals subject to meeting the reviewer’s selection criteria:

South Asian Journal of Business & Management CasesCite Score 0.5 a (SCOPUS indexed, UGC Care listed SAGE Publication)

Indian Journal of Marketing – (Scopus Indexed, ISSN 0973-8703)

Indian Journal of Finance – (Scopus Indexed & ISSN 0973-8711)

Indian Journal of Management – Prabandhan (Scopus Indexed, UGC CARE listed, ISSN (0975 - 2854)

Pacific Business Review International – (web of Science - Emerging source citation index) ISSN 0974-438X

Unnati – (ISSN 2319-1740)

 

Publishing PartnerJournal Press India

Journal Press India (JPI), is a publishing house devoted to the publication of high-quality research journals in the areas of Commerce & Management, International Business, Indian Economy, Finance & Accounting and Indian Taxation.

  • All papers presented in the conference will be published in the form of Conference Proceedings with ISBN No.
  • The selected papers will be published in the Special Issue of “Manthan: Journal of Commerce and Management”, a peer-reviewed journal published by ‘Journal Press India’. The papers to be published would be selected after double blind peer-review process.
  • Other selected papers may also get a publication opportunity in the forthcoming regular issues, in any of the below mentioned journals published by ‘Journal Press India’, after double blind peer-review process.

Focus: Journal of International Business - Print ISSN: 2347-4459; e-ISSN: 2395-258X, (ICV 2019 - 98.90)

Mudra: Journal of Finance and Accounting - Print ISSN: 2347-4467; e-ISSN: 2395-2598, (ICV 2019 - 94.49)

Pragati: Journal of Indian Economy - Print ISSN: 2347-4432; e-ISSN: 2395-261X, (ICV 2019 - 93.87)

Vision: Journal of Indian Taxation - Print ISSN: 2347-4475; e-ISSN: 2395-2571, (ICV 2019 - 92.03) 

 

  • All aforesaid journals are peer-reviewed / refereed and Indexed with Index Copernicus International (ICI), CrossRef, Research Gate, Google scholar, Summon (ProQuest), EBSCO, Indian Citation Index, Ulrich’s Web, Scilit, J-Gate and i-Scholar.

Conference Registration

Registration Guidelines

  • Authors must register for the conference to ensure inclusion of the paper in the conference program.
  • In-absentia presentation is not allowed, one of the authors must be there for presentation

Mode of Payment

  • Quick online payment link: https://easebuzz.in/pay/SBUPMimansa
  • Bank details for IMPS/ UPI/ NEFT/ RTGS/ Cheque/ Demand Draft etc.
    • Account Name: Sri Balaji University, Pune
    • Account Number (Current A/c): 50200055340508
    • Bank Name & Branch: HDFC Bank, Wakad, Pune, Maharashtra
    • IFSC Code: HDFC0004887

Registration Charges

  • Foreign Participants:      INR 2500/-
  • Corporates:                         INR 1500/-
  • Faculties:                              INR 1000/-
  • Ph.D Scholars:                    INR 800/-
  • No registration fees will be charged for student participants.

(* indicates mandatory fields)

Whether Presenting Paper*

Whether Residential Delegate*

Payment Details

Upload Payment details (Optional)




Guidelines

Please ensure your submission meets the conference’s strict guidelines for accepting scholarly papers.

  • Authors need to submit their full papers at the given below link: https://www.journalpressindia.com/website/mimansa-sribalajiuniversitypune-intlconference2021 
  • Research paper can have more than one author but not more than three authors.
  • It should be an original and unpublished research work.
  • The Research paper /Case Study must be submitted in MS Word Format in two separate files. Name of the authors, affiliation, mobile number and email ids must be included in the cover page and Full paper in a separate MS Word file not having any author(s) identification..
  • The research paper should have an abstract of 250-300 words.
  • The paper should be an original work of the author(s) and be composed in not more than 8000- words, including graphs, figures and tables.
  • Typing instructions: Font Style: Times New Roman, font size – 12 pts, paragraph spacing of 1.5 and normal margins.
  • All the graphs, figures and tables should be labelled & numbered along with data source.
  • Referencing should be as per APA style (7th Edition)
  • Similarity/plagiarism index should be below 10 %.
  • Case studies must be submitted along with a teaching note.

Abstract Submission

 

Please note that the abstract submission before the full paper submission is not applicable for this conference.

You may directly submit your full paper in the next section i.e., "Full Paper Submission" as per the given submission guidelines.

Corresponding Author Details

* indicates mandatory fields

Paper Details



(In case of multiple authors, please type the names and affiliations of all the authors in the box given below)


Abstract and Keywords to be typed in given below respective sections
Upload Abstract

Kindly upload abstract (mandatory) in word doc. file format only

Full Paper Submission

Full Paper Submission Timeline Ends on 28th Nov 2021.

For any further query on the same, you may kindly mail at conference@sbup.edu.in; mimansa@sbup.edu.in; sbup_mimansa@sbup.edu.in

(* indicates mandatory fields )

Paper Details



(Type the Abstract given in the box below.)
Kindly upload paper (mandatory) in word doc. file format only

Corresponding Author Details

As the submitting author, you are automatically designated as the Corresponding author of this manuscript. Please click on 'Add Author' to enter the details of the other authors who have contributed to this manuscript.
For each author, the S. No. indicates the order in which authors would be placed. For example, if there are three authors, S. No. 1 against an author's name would indicate that s/he is the first author, S. No. 2 would indicate the second author and S. No. 3 would indicate the third author of the manuscript. Please fill S. Nos. accordingly.

Post your query

(* indicates mandatory fields)

Propose Special Issue

Fill up the following form and our representatives will contact you for further communication.

Upload Details

Organisers

Partners