Journal Press IndiaTM

Crowdfunding - The Investment Tool for Millennial Entrepreneurs

Vol 6, Issue 1, January - June 2019 | Pages: 50-63 | Research Paper

Author Details ( * ) denotes Corresponding author

1. * P. Siva Reddy, Assistant Professor, Lakireddy Bali Reddy College of Engineering, Mylavaram, Andhra Pradesh, India (
2. K. Ravikiran, Assistant Professor, Lakireddy Bali Reddy College of Engineering, Mylavaram, Andhra Pradesh, India (
3. B. Kalyan Kumar, Assistant Professor, Lakireddy Bali Reddy College of Engineering, Mylavaram, Andhra Pradesh, India (

Crowdfunding is a new financial phenomenon that solicits contributions from online communities and social networks for a cause and concern. It has emerged as one of the agile, angel and algorithm driven investment vehicle for investors, kick starters, entrepreneurs and businesses. The constituents inter alia include the lead investors; backers; entrepreneurs; platforms such as syndicates and policy makers. This article is to explore the ways in which our evolving and reconfigured conceptions and experiences of crowds, clouds, and community are challenging the communication discipline, from our theoretical approaches to the ways we engage in our research, our profession, and ICA itself and offer suggestions for Nex-Gen Entrepreneurs and Kick Starters. In dictum, the future, progress and prosperity of crowdfunding rely on the ignited interests, innovative ideas, and inspiring involvement of Gen-Z entrepreneurs, intrapreneurs, investors, and policy makers.


Crowdfunding; Investment; Start-up; DIPP

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