Journal Press India^®

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Women entrepreneurship is a very neglected and overlooked issue worldwide. Women-run enterprises put women in the center of the market, which is traditionally male-dominated. Studies show that even though women entrepreneurs are disadvantaged, businesses founded by women deliver more than those founded by men, making women entrepreneurship a significantly better investment for financial backers.

The purpose of this paper is to explore the framework of social perception of women entrepreneurship in India and Macedonia. It will compare Global Entrepreneurship Monitor’s (GEM) indicators of both countries and plot them against the best and worst social perceptions of women entrepreneurs globally. The paper will demonstrate what it takes to promote and improve women entrepreneurship, for women to run strong and viable enterprises.

This paper strives to send a message to decision makers for designing better policy strategies for women entrepreneurship environment for enhanced social perception and attitudes; better promotional strategies; support and access to finance for women entrepreneurs.

Keywords

Women entrepreneurship; GEM indicators; Social perception

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