Journal Press India®

Role of Brand Position in Indian Automobile Industries

Vol 5 , Issue 2 , July - December 2022 | Pages: 65-71 | Research Paper  

https://doi.org/10.51976/jfsa.522209


Author Details ( * ) denotes Corresponding author

1. Sudhir Kumar Katiyar, Assistant Professor, Department of Mechanical Engineering, Shri Ramswaroop College of Engineering and Management, Uttar Pradesh, India (sudhirkatiyar99@gmail.com)
2. * Ashish Kumar Srivastava, Assistant Professor, Department of Mechanical Engineering, Goel Institute of Technology and Management, Lucknow, Uttar Pradesh, India (ashishsay@gmail.com)

The riches of the vehicle industry is inextricably related to the entire health of the economy, rather just replaceable profits and customer confidence. There were no automobile manufacturers in India 80 years ago, hence there was no Indian automobile market. There were a few imported autos in India. Following independence, the government began efforts to develop a vehicle industry. At first, India’s automobile industry advanced at a snail’s pace. The situation now, however, is very different. Our country’s car market is extremely diverse. With 11 autos per thousand people and 32 two-wheelers per thousand people, India today has one of the lowest vehicular solidities in the world. This is quite low in contrast to other similar economies. The globalisation of the car industry is hastening the formation of new alliances and the entry of new manufacturers. In the automobile industry, not just in terms of sourcing whole vehicles and components, but also in terms of markets, modernization has never been more rapid. As a result, the cast of players in the global automobile business continues to expand.

Keywords

Brand; Vehicle industry; Automobile industries; Modernization


  1. Aaker, D.A. (1996). Building Strong Brands. New York: The Free Press.

  2. Aaker, D.A. (1991). Managing Brand Equity. New York: The Free Press.

  3. Aaker, David A. (1996), Building Strong Brands. New York, NY: The Free Press.

  4. A. Bele Ând elRõÂo et al.(2001).The effects of brand associations on consumer response. Journal of consumer marketing, 410-425.

  5. Abhishek. (2011, January). Private Label Brand Choice Dynamics: Logitmodel involving demographic and psychographic variables. W.P. No. 2011-01-07.

  6. Abhishek, Aravind Sahay. (2013). Role of culture in celebrity endorsement: Brand endorsement by celebrities in Indian context. IIMA.

  7. Alland. Shockerr, Ajendrak. Srivastav and Robertw. Ruekert. (1994, May).Challenges and opportunities Facing Brand Management: An Introduction to Special issue. Journal of Marketing Research, XXXI, 149-158.

  8. Ambler. T. (1997). How much of Brand equity is explained by trust. Management decision, 283-292.

  9. Anjan Ghosh et al. (2011). Indian Passenger Vehicle Industry. ICRA.

  10. Arslan Rafi, Moeez Ahsan, Fawad Saboor, Salima Hafeez and Mohammad Usman. (2011). Knowledge Metrics of Brand Equity: Critical Measure of Brand Attachment and Brand Attitude Strength. Asian Journal of Business Management, 294-298.

  11. Asaad Ali Karam, Serdar Saydam. (2015). An Analysis Study of ImprovingBrand Awareness and Its Impact on Consumer:Behavior Via Media in NorthCyprus (A Case Study of Fast Food Restaurants). International Journal of Businessand Social Science, 66-80.

  12. Asghar Afshar. Et al. (2011). Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty. International Journal of Humanities and Social Science, 253-259.

  13. Ashutosh Nigam, Rajiv Kaushik. (2011). Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana. IJCEM International Journal of Computational Engineering & Management, 121-128.

  14. Atay, E.G. (2011). Celebrity endorsements and advertising effectiveness: the importance of value congruence.

Abstract Views: 3
PDF Views: 212

Advanced Search

News/Events

Institute of Managem...

Deccan Education Society Institute of Management Development and Re...

S.B. Patil Institute...

Pimpri Chinchwad Education Trust's S.B. Patil Institute of Mana...

D. Y. Patil IMCAM, A...

D. Y. Patil Institute of Master of Computer Applications & Managem...

Vignana Jyothi Insti...

Vignana Jyothi Institute of Management International Conference on ...

Department of Commer...

Department of Commerce, Faculty of Commerce & Business, University...

Birla Institute of M...

Birla Institute of Management Technology (BIMTECH) 3rd Pritam Singh M...

OP Jindal University...

OP Jindal University, India 4th International Conference on  ...

Department of MBA, N...

Department of MBA, Narayana Engineering College Nellore International...

Vignana Jyothi Insti...

Vignana Jyothi Institute of Management Conference Proceedings,...

Online Proceedings R...

Conference Proceedings, March 2023 ISBN: 978-81-956810-6-8 ...

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.