Role of Strategic Orientation for Indian  Startups in Operating in Turbulent Environment

Ms. Richa Chaturvedi; Dr. Ashok Karri

doi:https://doi.org/10.17492/vision.v7i1.195412

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Role of Strategic Orientation for Indian Startups in Operating in Turbulent Environment

Richa Chaturvedi, Ashok Karri

https://doi.org/10.17492/vision.v7i1.195412

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Published Online: May 30, 2020

Author Details ( * ) denotes Corresponding author

1. Richa Chaturvedi, Research Scholar, Department of Human Resource, Gitam Institute of Management, Visakhapatnam, Andhra Pradesh, India (chaturricha@gmail.com)

2. * Ashok Karri, Head of Department, Department of Human Resource, Gitam Institute of Management, Visakhapatnam, Andhra Pradesh, India (ashok.karri@gitam.edu)

India is on the brink of becoming a prime global innovation hub, and Indian startups have a major role to play in driving the innovation engine. However, it is necessary that Indian entrepreneurs shun some of the traditional paradigms and adopt paradigms that are more in sync with strategies that promote innovations. This study attempts to explore the environmental factors affecting 89 firms operating in a turbulent environment and strategy adopted by startups. In the process of proposing and explaining the variables affecting strategy and environment, this paper makes certain contributions. It contributes towards integrated and comprehensive literature on the subject which can be utilized for academic purposes. The variables explored through exploratory factor analysis can be instrumental to firms as a guide for charting out the future strategy of firms

Keywords

Indian startup; Innovation; Environmental pressure; Strategic orientation.

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