Journal Press India®

Promising Phone Market in Rural Karnataka, An Exploratory Study

https://doi.org/v7i2.06


Author Details ( * ) denotes Corresponding author

1. * Raju V. Vernekar, Faculty, BCA, GFGC, Dandeli, Karnataka, India (vernekarrv@gmail.com)

Purpose – The aim of this article is to study phone marketin rural Indian and exploratory study.
Research design – In this paper, exploratory study includes ratio analysis, historical trend analysis, using software tools,
judgmental forecasting, and cause and effect analysis 
Findings – The result observed as subscriber growth in India will continue, driven by rural expansion, cheaper handsets, focus on Value-added Services and direct-to-consumer relationships will start emerging.
Research limitations – The data was collected by survey method, the inherent lacunae associated with this type of inquiry have crept into the study. However, the degree of discrepancy if any would be negligible as the estimates presented are in averages. The study is based on the secondary sources of data also and hence the accuracy of the results depends on the accuracy with which the data were generated.

Keywords

Rural Market; Market Adoption; Value-added Services; Smart Phone

  1. Comprehensive Information on Cellular Phone Industry in India. (2020, 01 12). Retrieved from www.India-Cellular.com: www.India-Cellular.com
  2. henshall., S. (2018). India World’s Fastest Growing Mobile Market. IJM. Retrieved from 1. www. India World’s Fastest Growing Mobile Market Stuart henshall.htm
  3. http://www.rncos.com/Report/IM567. (n.d.). Retrieved from http://www.rncos.com
  4. https://www.statista.com/forecasts/1146467/smartphoneusers-in-india. (2020, 0404) . Retrieved from https://www.statista.com
  5. Jayadeep. (2019). A mobile revolution in rural India. Retrieved from Redif.com.
  6. The APP in your Business. (2019, Mar 10). Retrieved from www.businessworld.in: www.businessworld.in
Abstract Views: 4
PDF Views: 275

Advanced Search

News/Events

Institute of Managem...

Deccan Education Society Institute of Management Development and Re...

S.B. Patil Institute...

Pimpri Chinchwad Education Trust's S.B. Patil Institute of Mana...

D. Y. Patil IMCAM, A...

D. Y. Patil Institute of Master of Computer Applications & Managem...

Vignana Jyothi Insti...

Vignana Jyothi Institute of Management International Conference on ...

Department of Commer...

Department of Commerce, Faculty of Commerce & Business, University...

Birla Institute of M...

Birla Institute of Management Technology (BIMTECH) 3rd Pritam Singh M...

OP Jindal University...

OP Jindal University, India 4th International Conference on  ...

Department of MBA, N...

Department of MBA, Narayana Engineering College Nellore International...

Vignana Jyothi Insti...

Vignana Jyothi Institute of Management Conference Proceedings,...

Online Proceedings R...

Conference Proceedings, March 2023 ISBN: 978-81-956810-6-8 ...

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.