Journal Press India®
GBS Impact: Journal of Multi Disciplinary Research
Refereed / Peer-reviewed Journal
Published By: Global Business School, Hubli
Print ISSN: 2454-8545;e-ISSN: Applied for
Editor/s: Dr. Harshal Borgaon
Frequency: Bi-annual
Indexation: Cross Ref
Mission
The goal of the GBS Impact - multi disciplinary journal is to support the researcher across the globe by publishing peer-reviewed work and scholarly research articles that improves overall knowledge and enriches reader's learning experiences within the higher education arena.
Aims and Scope
GBS Impact - multi disciplinary journal is a bi-annual blind peer-reviewed journal for dissemination of research articles, case studies in the areas of engineering & technology, social sciences, commerce, management, economics, and tourism.
The primary objective of the journal is to encourage academicians, research scholars and industry professionals to contribute various research study and latest developments on concurrent issues in business practices. The journal publishes original research work that focuses on content development in business and management and their potential to influence the society at large. It offers a forum for sharing of ideas, concepts and methods with the academicians, industry experts, and with business professionals.
Current Issue: Volume 11, Issue 1 (January - June 2025)
EditorialTable of Contents
Research Papers
Transformative Role of AI and Emerging Technologies in Marketing
Ravi I. A.Doi: 10.58419/gbs.v11i1.1112501
Pages: 1-12
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Empowering Digital Transformation: The Synergy of Marketing and HR
Navya S TDoi: 10.58419/gbs.v11i1.1112502
Pages: 13-22
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Digital Transformation: Bridging the Gap Between Marketing and Finance
Pooja P R, Shashidhar RDoi: 10.58419/gbs.v11i1.1112503
Pages: 23-30
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)From Clicks to Conversations: Advertising and Communication in the Digital Age
Rohini GDoi: 10.58419/gbs.v11i1.1112504
Pages: 31-37
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)A Comprehensive Analysis of Zudio Fashion Brand - A Case Study
Ashwini N, Venkatesh S.AminDoi: 10.58419/gbs.v11i1.1112505
Pages: 38-50
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Consumer Buying Behavior Trends on Q-Commerce Platform Zepto -A Case Study
Shawar SaleemDoi: 10.58419/gbs.v11i1.1112506
Pages: 51-62
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Glance at Transforming Marketing Efforts (Social Media Presence): A Case Study on MTR Food-journey
Shobhitha Kumari K, Venkatesh AminDoi: 10.58419/gbs.v11i1.1112507
Pages: 63-74
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Brand Identity: A Creation of Identity in the Digital World as a Challenging Investment in FMCGs?
Munnu PrasadDoi: 10.58419/gbs.v11i1.1112508
Pages: 75-84
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Neurofeedback-Enhanced Learning: Exploring the Future of Brain-Computer Interfaces in Classrooms
Puja Tripathi, Ashok Upreti, Rakhi TewariDoi: 10.58419/gbs.v11i1.1112509
Pages: 85-97
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Juvenile Justice Act, 2015: Ensuring Child Welfare or Prioritizing Public Safety?
Sulsha Shah, Rakhi KatariaDoi: 10.58419/gbs.v11i1.1112510
Pages: 98-101
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)A Study on Analysis of Loans and Advances at the Khanapur Taluka Secondary School Employee’s Co-Operative Credit Society Ltd., Khanapur
Roma RegoDoi: 10.58419/gbs.v11i1.1112511
Pages: 102-124
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)E-waste Management: A Critical Analysis of Best Practices with Reference to 3R’s
Aikya B P, Vijayalakshmi BhadrachariDoi: 10.58419/gbs.v11i1.1112512
Pages: 125-132
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Sustainable Development and Education – Knowledge Assessment and Attitudes of Bachelor students
Tamanna Bhoriya, Sparsh Garg, Madhu TotlaDoi: 10.58419/gbs.v11i1.1112513
Pages: 133-149
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Mapping Social Inclusion of Transgender People through a Bibliometric Lens
Sony P.J., Anbukarasi M.Doi: 10.58419/gbs.v11i1.1112514
Pages: 150-166
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Craft Heritage: A Synthesis of Resilience and Revolution
Surabhi SrivastavaDoi: 10.58419/gbs.v11i1.1112515
Pages: 167-182
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)The Impact of Unclaimed Deposits on the Indian Banking System: Assessing the Implications on Bank Liquidity, Profitability, and Overall Financial Health
Amit Kumar JanghelDoi: 10.58419/gbs.v11i1.1112516
Pages: 184-189
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Differential Funding and Expenditure among State Universities in India
Manoj Kumar Agarwal, Nitya GuptaDoi: 10.58419/gbs.v11i1.1112517
Pages: 190-206
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Technological Leapfrogging of Indian E-Commerce with Reference to SDGs and Innovation
Gergi Neerajana Sai Niveditha, Chenna Upendra MadduriDoi: 10.58419/gbs.v11i1.1112518
Pages: 207-218
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Growth and Development of Solar Energy in India and the World
Archita Nayak, Kanti PaulDoi: 10.58419/gbs.v11i1.1112519
Pages: 219-248
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Exploratory Data Analysis (EDA) for Banking and Finance: Unveiling Insights and Patterns
Ankur Agarwal, Shashi Prabha, Raghav YadavDoi: 10.58419/gbs.v11i1.1112520
Pages: 249-280
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)Exploring the Impact of Financial Literacy on Electronics Borrowing in Urban Mumbai
Meena SharmaDoi: 10.58419/gbs.v11i1.1112521
Pages: 281-295
Published Online: July 28, 2025
Article has been added to the cart. View Cart (0)A Study on Consumer Attitudes of Baby Care Products in Madurai City
S RekhaDoi: 10.58419/gbs.v11i1.1112522
Pages: 296-302
Published Online: July 28, 2025
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