Journal Press India®

Milkbasket: Changing the face of grocery shopping

Vol 23 , Issue 1 , January - June 2022 | Pages: 87-98 | Case Study  

https://doi.org/10.51768/dbr.v23i1.231202208


Author Details ( * ) denotes Corresponding author

1. * Rina Pandey, Assistant Professor, Amity Global Business School,Amity University, Noida, Uttar Pradesh, India (rina.pandey@gmail.com)

The case charts the genesis and growth of Milkbasket, a daily micro-delivery service, offering grocery and household needs for customers, launched in early 2015. The concept of Milkbasket was built on the unique Indian habit of getting fresh milk delivered at home every morning. Today, Milkbasket caters to the grocery needs of over 150,000 households daily in Gurgaon, Noida, Delhi, and Bangalore and delivers around 75,000 orders every day before 7 AM. To enable frequent and friction- less buying, the company innovated flexi ordering and contactless delivery - both a first in the ecommerce industry. Currently, the company offers delivery of over 9,000 products ranging from entire household grocery, dairy, fruits and vegetable categories. The reason for this phenomenal growth can be attributed to an intelligent mix of quality product offering and efficient distribution. Recently, the company has been in acquisition talks with Amazon India. We need to wait and watch what the future holds for Milkbasket. relationships between India and China in last twenty-five years.

Keywords

Milkbasket; Grocery Shopping;Online Shopping; E-Commerce


  1. Mundra Shivani, “Online Grocery Market: Overview and Future in India”, https://tradebrains.in/onlinegrocery-market-india/


  2.  
Abstract Views: 73
PDF Views: 875

Advanced Search

News/Events

Online Proceedings R...

Conference Proceedings, March 2023 ISBN: 978-81-956810-6-8 ...

Webinar on Sustainab...

Webinar on Sustainability and Lifestyle for Environment: Amplifying ...

Edited Book on "Cont...

Research Initiative of ERDA’s Centre for Promoting Educatio...

KLS IMER: Internatio...

Conference Home Page Registration ...

VJIM: 5th Internatio...

Vignana Jyothi Institute of Management 5th International Conference o...

Jai Hind College: Tw...

Program Dates: 20th Jan 2023 to 3rd Feb 2023 ABOUT J...

Karnataka State Open...

FACULTY DEVELOPMENT PROGRAMME on “Financial Statement Analysis...

NDIM: International ...

ABOUT THE CONFERENCE The key intention of ICGFBE 2022 is to provide...

PDEU: 8th Biennial I...

ABOUT THE CONFERENCE The objective of ICEIM 2022 is to present a sc...

International Resear...

ABOUT THE CONFERENCE Mimansa Research Conference endeavours to presen...

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.