Journal Press India^®

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The private-sector banks in India represent part of the Indian banking sector that is made up of both private and public sector banks. The private banks are banks where greater parts of stake or equity are held by the private shareholders and not by government. Today, their scope of operations of private banks has widened considerably therefore this paper tries to understand customer perception and attitude towards the different financial products and services. The customer response survey in respect of certain parameters viz, advise of bank employees to customers; guidance to loan utilization; inquiry about utility of sanctioned loans; rapport and follow-up with the borrowers; rectification of errors; online response and connectivity; account opening formalities; cost of loan and other charges; utility payment service; ethical values, etc, are studied. The study concludes that progress and healthy growth of banks, customer satisfaction and good impression about the different services also plays equally important role in enhancing the progress of the private banks.

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