Ambient Advertisement: Effectiveness of Anti-smoking Advertisement: A Study in North-West Karnataka

Dr. Bhargav Revankar; Mr. Channamalllikarjun V. B.; Mr. Ajeet H.

doi:https://doi.org/v2i2.03

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Ambient Advertisement: Effectiveness of Anti-smoking Advertisement: A Study in North-West Karnataka

Bhargav Revankar, Channamalllikarjun V. B., Ajeet H.

https://doi.org/v2i2.03

Published Online: January 11, 2017

Author Details ( * ) denotes Corresponding author

1. * Bhargav Revankar, Associate Professor, MBA, Global Business School, Hubli, Karnataka, India (bhargav@globalbschool.in)

2. Channamalllikarjun V. B., Student, MBA, Global Business School, Hubli, Karnataka, India (chinnub220@gmail.com)

3. Ajeet H., Student, MBA, Global Business School, Hubli, Karnataka, India

Ambient advertising builds greater involvement and makes greater impact in the minds of people. This study mainly focuses on ambient advertisement and effectiveness of anti-smoking message. The study contains improvement of an anti-smoking ambient advertisement and understands its effectiveness among the people with help of questionnaire and interviews. The results came out of the study that the people were shock when they see anti-smoking advertisement. We interacted 500+ respondents in Hubli-Dharwad urban, in the period of Sep-Oct 2016.

Keywords

Ambient Advertisement; Smoking; Cigarette Brands; Smoking Habits

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