Journal Press India®

Customer Perception towards Foreign v/s Indian Brands of Electronic Appliances: A Study in Hubli-Dharwad City

https://doi.org/v2i2.05


Author Details ( * ) denotes Corresponding author

1. * Akash Hiremat, Training & Placement Officer, Deshpande Institute of Vocational Training , Haliyal, Karnataka, India (akash.hiremath1@gmail.com)

In the view of history of electronics & the competition was very poor number of customers were very few to have such electronics, and other thing was financial constraints, in those days people were not ready to adopt new technology, though the technology has been improving & which is helping in the growth of the nation with respect to parameters such as economy, finance, income, etc.
Early 90's saw the on-set of globalization in Indian market with most of the sectors including electronic sector to global competition. Since the beginning of time, technology has shaped and reshaped the way people live and work. From the invention of the wheel, to the first bow and arrow, the discovery of electricity and wireless communications, and the first television & computer, every technological development has brought with it new possibilities and challenges.
Now the every human being wants to become technically fast & smart, so due to the innovations taking place day-by-day which are attracting the customers to buy those commodities with lots of features especially high class people & today's young generation of the nation.
Since the Hubli-Dharwar a under developing district of Karnataka having relatively exclusive show rooms & authorized dealing centers of respective companies, so it is felt that there is a need to conduct a study to find out to what extent the people of this region are satisfying with the newly coming electronic appliances,
To know the satisfaction levels of the customers in this region, which indicates that the most of them are comfortable with the new technologies, the study area by adopting an explorative Research model, with a sample of 200 is been taken for the analysis and results.

 

Keywords

...

  1. Naresh K. Malhotra, Marketing Research, 3rd Edition, Pearson Education Asia, 2001.
  2. KENNETH E CLOW, DAVID L KURTZ, Services Marketing, Biztantra publications, 2nd edition, 2008, pp 158-161
  3. JAGDISH SHETH AND ATUL PARVATIYAR 'Handbook of Relationship Marketing', Response books, Sage Publications, 2003
  4. VALARIE ZEITHMAL, MARY JO BITNER, Services Marketing, Tata Mc Graw Hill publications, 3rd edition, 2003, pp 318-321 

Websites

  1. www.CRMCommunity.com
  2. www.crmguru.com,
  3. www.customersurveystore.com/The_Process/Definitions/definitions.html
  4. www.ReseasOnIndia.org
  5. www.twincityinfo.com
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