Journal Press India^®

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The world has currently evolved into a global village where pollution, disasters, and diseases have spread to a maximum range. During this variety of turmoil, it is must to conserve the planet and all the living things that survive on it. Pollution is the universal drawback that we have to face. In response to this pollution havoc, the present business are currently focusing a lot of on eco-friendly ways and thus showing concern of environment. The most important findings of this study are the shoppers feel pleased with the product they purchase from ecofriendly firms. The customers additionally show loyalty for those products wherever the businesses are concerned about green practices. The priority for green practices and green product there's no gender bias.

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