Mapping of Cement Counters of Raichur Taluka and Market Profile

Mr. Avinash R. Tegginmani

doi:https://doi.org/v4i1.02

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Mapping of Cement Counters of Raichur Taluka and Market Profile

Avinash R. Tegginmani

https://doi.org/v4i1.02

Published Online: July 19, 2018

Author Details ( * ) denotes Corresponding author

1. * Avinash R. Tegginmani, Territory Sales Executive, Department of Marketing, United Beverages Ltd., Bellari, Karnataka, India (avinash.rt38@gmail.com)

In India, infrastructure sector is rising with the increasing income of public. The cement sector contributes highest to lofrastructure segment in the current scenario. The segments to do research on were market potential. As being a market potential, through the current existing cement brands and evaluate their market share. For this research visits to various places, such as Dealer outlets throughout Raichur taluka and retailers of the area.
The survey of dealers was done in order to find out
• The demanded of product in the market.
• The average sale per month/Consumption.
• Storage facilities of the outlets.
• Average stock status at the outlets.
• Service ability provided to the end customer.
• Branding of sellers place..

Keywords

Cement Industry; Consumption; Dealer; Retailer; Cement Brand

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