Journal Press India®

Decision Making: A Tourism Perspective in North Karnataka

https://doi.org/v4i1.05


Author Details ( * ) denotes Corresponding author

1. * Shilpa B. R., Lecturer , MTA, Karnatak College Dharwad, Dharwad, Karnataka, India (anaghabr@rediffmail.com)

This paper is all about tourist's experiences and decision making, which are central to understand of tourist behavior. Tourists usually travel to places with lots of pre discussion which finally leads to the choice of destination, which is definitely a complicated decision making process. The safety concerns and security may influence individuals' destination choice. People gather information from various sources and different forms of media, from friends and relatives, with a perception of a particular destination. This is an attempt of quantitative study conducted in North Karnataka with respondents who participated in this research. The study found that most holiday makers perceive safety from natural calamities or terrorist activities, probable diseases etc. The results of the study suggest that safety, peace and stability are major concerns for any traveler with respect to choice of destination.

Keywords

North Karnataka Tourism; Tourism Perceptions; Tourism Behaviour; Tourism Risk; Travel Decision Making

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