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Online marketing also known as internet marketing, e-marketing or virtual marketing it is an electronic distribution system. The online marketing is rising in India with fast pace. Many Indian companies are using digital marketing for competitive advantage. The internet access to nearly 143 Million female users which is nearly 30% of total Internet users.
Here has been steady growth the number of rural female internet users. The number of internet users in India will reach 500 million by June 2018 a report by IAMAI & Kantar IMRB says. It also facilitates a chance to customize the products as per customer wants and needs with over 460 million internet users. India is the second largest online market, ranked only behind cline by 2021.
There will be about 635.8 million Internet users in India it helps to easily promoting the business and It’s provide to advertising the products and increasing sales promotion. Direct marketing online market creates good relationship between customers to marketers. It save the consumers time, products will available to the customers to online market rate. There is no necessity to go to shop products are come to the door of customers. Demographically to internet is the preserve for youngsters. The popularity of entertainment social networking etc makes the internet more attractive for youngsters presently. Online market gives more preparance to the online payment.
Keywords
Online Marketing; Internet Marketing; Virtual Marketing