Journal Press India^®

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The project is an attempt to retain the existing customer. The study was made know whether customers are satisfied about Dental Care Hospital at Hubli-Dharwad. However satisfied customers will be the loyal customers. But it has also seen continuous improvement in CRM practices and keep understanding the customer in concurrent else it may not going good for further improvement.

Keywords

CRM; Dental Care; Patients; Communication Management

1 Evolving Relationship marketing into a discipline by Jagdish sheth & Atul Parvatiyar of Emory University, U.S.A.
2 The Domain and conceptual foundations of Relationship marketing Jagdish sheth & Atul Parvatiyar of Emory University, U.S.A.
3 Does relationship marketing pay - An emphirical investigation of relationship marketing practices in Hospitals.
   - G.M.Naidu - University of Wisconsin
   - Jagdish sheth & Atul Parvatiyar - Emory University, U.S.A.
   - Lori Westgate - HCIA Inc, Baltimore.
4 Building relationship through pricing by
   - M.L.Agarwal - Professor of IIM, Lucknow.
   - N.C.Borah - MD GNRC Hospital, Guwahati.
5 Study On Customer Relationship Management Practices In Hospitals
   - Dr. K. Elangchezhian , HOD , MBA Dept
   - D. Malmarugan , Ph.D Scholar
6 Vellore Institute of Technology, Deemed University , Vellore

Websites:
• www.iiml.ac.in,
• www.crmguru.com,
• www.bus.emory.edu
• www.CRMCommunity.com
• www.iiml.ac.in,
• www.bus.emory.edu
• www.cehat.org
• www.ResearchOnIndia.org
• www.microinsuranceacademy.org
• www.telemedicineindia.com