Journal Press India^®

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India has nearly 60,000 retail fuel outlets spread across the country, out of which the three state-run firms -- Indian Oil Corp., Hindustan Petroleum Corp. and Bharat Petroleum Corp. account the maximum market share. India's public sector Oil Marketing Companies (OMCs) are undertaking massive image improvement programmes and differentiating delivery of their products and services. Earlier petrol retail outlets were simply used for filling the fuel, but now public sector OMCs are aggressively marketing their products to cope up with the competition from private sector OMCs. The paper also identifies, The Indian Petro-Retail Sector : Pre-APM Era , Administered Pricing Mechanism in Petro-retailing, Liberalization in the marketing sector and challenges ahead in petro-retail sector.

Keywords

OMC; Retail Fuel; Petro-retail Sector; Pre-APM Era

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