Journal Press India^®

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Innovation has been given increasing importance as a way to increase productivity and to gain a competitive advantage today’s rapidly changing environment. There are however several limitations regarding its implementation, for example, job loss and inequality. This paper discusses how to avoid and tackle these negative impacts of innovation, as well as how to gain greater benefit from innovation by using what the author calls “purposive-driven innovation.” The author’s definition of this will become clear as the reader proceeds innovation.

Keywords

Purpose; Purpose-driven; Innovation; Technology

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