Journal Press India^®

Author Details ( * ) denotes Corresponding author

A company at all times seeks out to create the optimal value in all its relationships. One such relationship of the organization is with its planet. Society’s expectations of companies have always been changing. So companies have to come out with good ethical leadership not to just earn profits but also to save their planet. Social responsibility with ethical leadership also helps companies to win society’s confidence along with a good public image. The environment is being hurt so badly by various activities of human beings that it is becoming difficult for human beings to survive on this planet. One such activity is the use of single-use plastic which pollutes the environment. The screaming voice of the environment has been heard by women who were working with IBM. They redefined social responsibility with ethical leadership by coming out with a start-up to manufacture edible cutlery. To protect the environment these women came out with such a process of manufacturing that is environment-friendly, bio-degradable, and no plastic. Women entrepreneurs who wanted to fulfill their responsibility towards society are earning not only profits from this startup but also contributing to protecting its environment. In this journey of success, they are also contributing towards Swatch Bharath Abhiyan. In this context, a case study has been developed.

Keywords

Social Responsibility; Ethical Leadership; Environment; Single-use Plastic; Edible Cutlery; Edible PRO.

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