Journal Press India®
Impact of Organized Retail Companies on Economic Condition of Farmers
Vol 2 , Issue 1 , January - March 2014 | Pages: 263-269 | Research Paper
Received: January 01, 2014 | Revised: February 20, 2014 | Accepted: February 28, 2014 | Published Online: March 15, 2014
Author Details
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Purpose of this study is to check the effect of opening of the organized retail stores on the economic conditions in terms of job opportunities, income and purchasing power of farmers of Haryana and Himachal Pradesh. The scope of the study is only those farmers who are linked with Mother Dairy, Reliance Fresh and Walmart. The data has been collected through the help of a questioner filled from farmers and analyzed by applying one way ANOVA. It has been found that farmers have different opinion regarding positive effect of retail companies on farmer‟s income, job opportunities, purchasing power and timely payments to the farmers on the basis of the procurement area. The income effect has been found more in case of Reliance Fresh, favoritism is more in Walmart, purchasing power has increased of Walmart and Reliance Fresh linked farmers. One of the finding is that as the people are becoming older and older their perception towards retail companies is keep on changing. Further, it is concluded that as the education level of the farmers increases they become more cautious. The marginal and relatively small farmers believe that their income has increase after linked with retail companies. Retail companies do not favour large sized farmers over small farmers. Most of the farmers accept that payments are made in time and job opportunities for rural people may increase. During visit I observed that most of the labours and employees of retail companies are of other states.
Keywords
Organized Retail; Unorganized Retail; Economic Conditions
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