Journal Press India^®

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Assessment of IT/IS Adoption and market competitiveness is a crucial endeavor for today’s competing SMEs. There has been an increasing value for enhancements among the business effectiveness as well as increasing the profitability consequently in order to enhance business venture, competitiveness. Interpretive structural modeling (ISM) has evolved as a means to analyze the relational aspects of the factors. The objective of this paper is to identify factors of IT/IS adoption and competitiveness and to establish and analyze associations among these factors applying interpretive structural modeling.

Keywords

IT/IS Adoption; SMEs; ISM.

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