Journal Press India^®

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The term Quality Function Deployment (QFD) plays a very crucial and important role in the manufacturing sector not only from theoretical perspective but also from managerial perspective. QFD is a system for designing a product or service based on customer demands that involves all members of the producer or supplier organization. In the present scenario, automobiles are the most effective medium of transportation. QFD is a four phase model, which includes the house of quality (HOQ), parts deployment,, process planning and production planning. Among the various stages, the HOQ is most commonly used stage and its aim is to reflect customer desires (E.I.). For this, the organization conducts surveys, the research, trend research; Planning of the product also involves study of different territorial and climatic condition and other such factors. Through this, the organization will get an idea about the views and choices of their customers, opinions about the various components of the product, common complaints, etc. It is through these set of activities that the organization is able to identify specific product quality features. Apart from these error identifying techniques, a method known as Failure Mode and Effects Analysis (FMEA) is developed for preventing both part and process type failures. This research work shows how Quality Function Deployment is helpful in improving the development process with a special focus on needs of customer i.e. what features are needed by customer while using and expectations.

Keywords

Quality Function Deployment; House of Quality; Customer Choice.

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