Journal Press India^®

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Now a days cars are necessity of everybody's life and are not luxury. The growing economy of the country has increased tremendous demand of vehicles particularly passenger car. The competition in car market has been rockted up resulting customer satisfaction become a key factor for business success.QFD starts with customer need in order to achieve their optimum satisfaction. QFD is co-relating data about customer's attribute and technical attribute. The integration of Kano Model supports QFD towards innovation and improvement of the product. It helps to adopt changes in view to achieve satisfaction and delight the customer. The Kano Model also helps to understand the types of the customer expectations and satisfaction.

Keywords

Kano Model; QFD; Passenger car.

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