Role of Sales Consultants in Car Showrooms being the backbone of the Car Industry in India

Paul Gregory; Krishna Kanna V.

doi:https://doi.org/10.51976/ijari.621809

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Role of Sales Consultants in Car Showrooms being the backbone of the Car Industry in India

Paul Gregory, Krishna Kanna V.

Vol 6 , Issue 2 , April - June 2018 | Pages: 53-59 | Research Paper

https://doi.org/10.51976/ijari.621809

Received: April 23, 2018 | Revised: May 20, 2018 | Accepted: May 28, 2018 | Published Online: June 15, 2018

Author Details ( * ) denotes Corresponding author

1. * Paul Gregory, Department of Mechanical Engineering, PSG College of Technology, Coimbatore, Tamilnadu,, India (paulgregoryresearches@zoho.com)

2. Krishna Kanna V., Customer Advisor, Tata Motors, Coimbatore, Tamilnadu, India

Selling a car in the Indian market is not a piece of cake. Every customer is unique and their expectations are unique, such that it is the duty of the seller to convince every customer, such that they would achieve satisfaction at both ends. India is a market of many brands, right from the middle-class people’s favorite Maruti Suzuki to luxury vehicles such as Audi, BMW and many more. Selling a car is not just with the technical part, satisfying the customer not just with the aspects of vehicle, it is also with the behavior of the seller and his approach towards the customers. In this article, certain aspects of sale of cars have been discussed in both the customers end and also in the seller’s end. This article will throws light on the non-technical sales aspects.

Keywords

Car; marke; customer