Journal Press India^®

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The purpose of this study is to investigate the factors that influence the perception of Muslim individuals about Islamic banking and Finance. A structured close-ended questionnaire was adopted to investigate the perception of the 300 Muslim individuals from the different suburbs of Perth. Regression analysis is used to test the impact of Islamic knowledge, financial concepts and service quality on customers’ perception toward Islamic banking. The findings of the study suggest that Religious inclination, understanding of Islamic financial concepts and brand image & quality has a significant impact on the respondent’s perception. In addition, it is found that there is high potential for Islamic banking and finance in Perth sue to increasing Muslim population. These findings can be helpful for Australian Islamic Financial Institutions to target their potential market in Perth.

Keywords

Finance; Muslim; Islam banking

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