Employee Engagement – The Key to Achieve Employer’s Branding

Mandeep Kaur

doi:https://doi.org/10.51976/ijari.741905

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Employee Engagement – The Key to Achieve Employer’s Branding

Mandeep Kaur

Vol 7 , Issue 4 , October - December 2019 | Pages: 26-30 | Research Paper

https://doi.org/10.51976/ijari.741905

Received: October 25, 2019 | Revised: November 20, 2019 | Accepted: November 28, 2019 | Published Online: December 15, 2019

Author Details ( * ) denotes Corresponding author

1. * Mandeep Kaur, Department of Management Technology, Shri Guru Tegh Bahadur Institute of Management and Information Technology, New Delhi, Delhi, India (mandeepkour01@gamil.com)

Employee engagement is one of the precious key in the hand of employer which can be used to open the lock of organization’s success. This success is achieved in the sense that the employer can do branding for its own organization. The objective of this paper is to study the concept of employee engagement, to understand why it is important and to identify factors that are critical to the effective implementation of employee engagement in the organization. The present paper depends on the secondary data and information. In this study it was found that different approaches can be used to build employee engagement such as strong induction programs for new employees, training and development programs – in-house or outside the organizations, certification programme and a genuine job preview. The factors identified in the paper can of much help to the managers in designing or redesigning the policy to build employee engagement which will also makes the workforce happy and satisfied with the organization.

Keywords

Employee engagement; Employer branding

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