Journal Press India®
Editorial
This issue of MANTHAN: Journal of Commerce and Management brings out discussions on new as well as existing pertinent areas of commerce and management such as service quality, Nudge theory, corporate governance and talent management.
The paper by Dr. Kawal Gill, Ms. Jappanjyot Kaur Kalra and Mr. Dashmeet Singh measure and analyse perception, motivation and satisfaction from the services obtained from various fitness studios across Delhi-NCR. Using factor analysis, it is found that personal training cost and locker facility are the factors influencing the choice of a fitness studio while reputation of the fitness studio and interaction with dietician are the factors which affect the satisfaction of a user.
The paper by Prof. Sandeep Bhattacharjee on ‘Paradox of Nudge theory: A novel out of the box solution’ justifies the need for alternative out of the box solution. The paper understands the ‘nudge theory’ with instances where it has been successfully used to cater to new range of problems. Data has been collected from secondary sources to identify the grass root problems and the effect of nudge theory in general and other specific circumstances have been studied.
Mr. Ishfaq Ahmad Shah and Prof. Manoj Songara, in their paper, critically study the production and marketing problems of apple fruit growers in Jammu and Kashmir. Their findings reveal that out of the total respondents, 49.10 respondents faced medium level of problems in production and marketing of apple, whereas 26.78 per cent faced the high level of problems and only 24.10 per cent of respondents faced low level of problems.
An interesting paper on service quality is by Mr. Feteh Weldesenbet Zeberga and Dr. Bijal Zaveri, that assesses the effect of service quality on tourist satisfaction in selected star hotels at Hawassa City, Ethiopia by using Importance- Performance Analysis. The findings of the study show that tourist satisfaction in the services rendered by the hotels under study was medium. Further, only few service attributes are lacking in the hotels which were considered as important by the respondents.
Ms. Sushmitha, in her paper on ‘Corporate governance and nationalism: Perspectives in the era of globalisation’ provides a framework of the concepts of nationalism, governance and related issues in the contemporary world. The author brings out comparable and contrasting components of nationalist views and corporate concerns in a globalized structure.
This issue has two review papers. The first one is by Mr. Rajeev Ranjan Mishra and Mr. Dilip Kumar on ‘talent management’ who review available scholarly literature ranging from 1997 to 2019 to explore the conceptual boundaries of talent management. Their review reveals that the term talent management has become the most debated topics of 21st century among HR professionals and academicians which leads toward high performance with successful achievement of personal and organisational ambitions. The other is by Ms. Bhavana Sharma, Mr. Nishant Kumar Singh and Dr. Vineet Sengar on ‘impulse buying behavior. The paper conducts an in-depth literature review to understand the concept of impulse buying and develop more clarity on various aspects of this domain.
This issue also has a case study by Dr. Amritjot Kaur Sekhon and Dr. Lalit Mohan Kathuria on ‘Corporate Social Responsibility: A Case Study of Vardhman Textiles Limited in India’. With regard to new regulatory changes introduced, this case study tries documenting the CSR initiatives undertaken by Vardhman in India and the implications of these activities on general public. It also tries exploring the perception of various stakeholders with regard to the company’s social responsibility behaviour by conducting field visits to its manufacturing unit in Punjab.
Hoping all our readers would have an interesting time reading different dimensions of commerce and management through this issue of MANTHAN.
Dr. Himanshu Sekhar Rout
Dr. M. C. Pande
Editors