Mechanisms to be a Winner in the Indian mutual fund Industry: A Case  Study of HDFC AMC

Ms. Pooja Chaturvedi Sharma; Mr. Anoop Pandey

doi:https://doi.org/10.17492/manthan.v1i2.2450

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Mechanisms to be a Winner in the Indian mutual fund Industry: A Case Study of HDFC AMC

Pooja Chaturvedi Sharma, Anoop Pandey

Vol 1, Issue 2, July - December 2014 | Pages: 132-146 | Case Study

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https://doi.org/10.17492/manthan.v1i2.2450

Published Online: December 21, 2014

Author Details ( * ) denotes Corresponding author

1. * Pooja Chaturvedi Sharma, Research Scholar, Bharati Vidyapeeth Institute of Management and Research, Delhi, India (poojamitsharmaa@gmail.com)

2. Anoop Pandey, Associate Professor, Bharati Vidyapeeth Institute of Management and Research, Delhi, India

The Indian mutual fund market is still under penetrated, as even in today’s scenario, most of India’s population prefers to channelise their savings into fixed deposits, real estate, and gold rather than in the capital market. The given case study discusses the practices to be followed by an asset management company (AMC) to spread out its market share. The case is based on the largest AMC in India, according to market capitalization, which is HDFC Asset Management Company Limited. HDFC as an AMC is shouldering its responsibilities quite well and can offer some operational tactics to be followed by other mutual fund market participants. The foundation for its success lies in the basic functionalities of the organisation and its belief in serving investors’ interest and practicing ethical values. We have not come across any earlier studies based on HDFC AMC in consideration of market mechanisms, corporate social activities by the firm, and practical implications for the Indian Mutual Funds Market. Through this case study, we offer some practical implications that could be helpful for other players in the Indian Mutual Fund market.

Keywords

Indian Mutual Fund market, Mutual fund, HDFC, HDFC Mutual Funds

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