Pradhan Mantri Jan-DhanYojana – A Game Changer for the Economy

Ms. Sunita Sharma

doi:https://doi.org/10.17492/manthan.v3i1.6596

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Pradhan Mantri Jan-DhanYojana – A Game Changer for the Economy

Sunita Sharma

https://doi.org/10.17492/manthan.v3i1.6596

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Published Online: June 18, 2016

Author Details ( * ) denotes Corresponding author

1. * Sunita Sharma, Professor & Head, Department of Commerce, Maniben Nanavati Women’s College Mumbai,, Mumbai, Maharashtra, India (sunitasharma12@yahoo.co.in)

Financial inclusion is a national priority as it is an enabler for inclusive growth. It is important to take banking services to the unbanked and under banked areas, and to the people who are hitherto excluded and left to fend for themselves for their financial needs. In order to provide the much needed thrust to financial inclusion, a flagship programme called the ‘PradhanMantri Jan-DhanYojana’ (PMJDY) was announced by Honourable Prime Minister on 15^th August 2014. This paper presents an overview of the scheme. An analysis of views of 50 customers covered under the scheme of State Bank of India is summarized, followed by concerns raised and the way forward.

Keywords

PradhanMantri Jan-DhanYojana RuPay Card, Micro Insurance, Direct Benefit Transfer, Savings Bank Deposit Account

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