Impact of Technology in Attracting Retail Customers

Prof. Abhaya Ranjan Srivastava; Dr. Saumya Singh

doi:https://doi.org/10.51976/gla.prastuti.v1i2.121209

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Impact of Technology in Attracting Retail Customers

Abhaya Ranjan Srivastava, Saumya Singh

https://doi.org/10.51976/gla.prastuti.v1i2.121209

Published Online: January 21, 2013

Author Details ( * ) denotes Corresponding author

1. * Abhaya Ranjan Srivastava, Assistant Professo, Department of Management, BITEC Lalpur, Ranchi, Jharkhand, India

2. Saumya Singh, Assistant Professor, Department of Management Studies, ISM Dhanbad, Dhanbad, Jharkhand, India

The pressure of global environment is increasing the competition among organizations. This increasing competition is forcing organizations to come with something new and different. As a result innovation is becoming necessary for each and every organization. Innovation has become the success mantra for business organizations today because of this increasing competition.

Innovation refers to both to the output and the process of arriving at a technologically feasible solution to a problem which has been triggered by a technological opportunity or a customer need. The Retail sector is seen with immense opportunities these days around the world and especially in India. But for encashing this opportunity companies have worked harder and kept on continuously innovating to attract more and more customers.

Technology plays the key role when we talk of innovation in products, processes or systems. In this era of fast changing market technology has brought major transformations both in products as well as processes due to which organizations have been able to attract more customers. Technology has brought innovativeness in products, innovativeness in use of information technology, innovativeness in tools for billing, innovativeness in increasing the safety within the stores, innovativeness in merchandising, innovativeness in understanding buyer behavior, etc.

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