Journal Press India^®

Author Details ( * ) denotes Corresponding author

The use of social media for health promotion is an impressive and interesting approach to disseminating health information and providing health support. Facebook, for example, is well known for its user networking and interactivity and can serve as a promising platform for health promotion. The Facebook user’s health consciousness and status can be understood by examining his/her attention (number of likes), involvement (number of comments) and virality/word of mouth (number of shares) and can be utilized by health promoters. The present study explores the ‘WHO’ Facebook page and provides suggestions to improve the user’s attention, involvement and virality with respect to interactivity and category of posts. For this purpose, a sample of 264 posts in a predetermined time frame was collected and analysed. The results suggest that the virality has a greater influence on the interactive feature than attention and involvement. The results also imply that attention, involvement and virality differ respective to the category and interactivity of the posts.

Keywords

E-health promotions, Facebook, WHO, Interactivity, Likes, Comments and Shares.

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