Journal Press India®

Online Food Ordering - Serving Food Conveniently

Vol 4 , Issue 1 , January - June 2015 | Pages: 08-14 | Research Paper  

https://doi.org/10.51976/gla.prastuti.v4i1.411502


Author Details ( * ) denotes Corresponding author

1. * Himani Sharma, Assistant Professor, Amity Business School, Amity University, Noida, Uttar Pradesh, India
2. Amanpreet Kang, Assistant Professor, Amity Business School, Amity University, Noida, Uttar Pradesh, India

We are living in the world where time and effort are two biggest factors in life; the same applies for food also. Now-a-days people are getting inclined to foods from the restaurants rather than homemade foods in order to save time and effort. Online food ordering service suits with the lifestyle of busy working individuals. This is the reason they are getting widely popular among people in the buzy cities of India like Mumbai, Delhi, Bangalore and Hyderabad. Many restaurants are making online ordering available, thus making it possible for the people to get the food of their choice quickly and easily. By ordering through leading online food ordering websites, you can have a great dining experience and also save a lot of money by availing offers provided by them. This case study discusses about the online food ordering industry in India, five prominent players in the industry and the business models used by them.

Keywords

Food industry, Online ordering, Justeat, Foodpanda, Tastykhana, Yummybay, Deliverychef, Rocket internet, Delivery Hero, Hungryzone

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