SWWAMPURNA - A Behavioral Change Communication in Teenage Pregnancy: A Study of NCR Slums 2016 – 17

Dr. Suparna Dutta; Ms. Neeti Kesarwani

doi:https://doi.org/10.51976/gla.prastuti.v7i2.721806

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SWWAMPURNA - A Behavioral Change Communication in Teenage Pregnancy: A Study of NCR Slums 2016 – 17

Suparna Dutta, Neeti Kesarwani

https://doi.org/10.51976/gla.prastuti.v7i2.721806

Published Online: January 16, 2019

Author Details ( * ) denotes Corresponding author

1. * Suparna Dutta, PhD, Associate Professor, Programme Co-ordinator Animation & Multimedia, Birla Institute of Technology, Noida, Uttar Pradesh, India (s.dutta@bitmesra.ac.in)

2. Neeti Kesarwani, Final Year Student, Birla Institute of Technology, Noida, Uttar Pradesh, India (neeti,kesarwani@gmail.com)

Development is the endeavor through certain pre-planned, well strategized and well executed initiatives to uplift the condition of a target community living in challenging situations of denial and deprivation to that health, wellness and contentment. When such initiatives takes into account the needs and requirements of the present without compromising the fundamental issues of welfare of tomorrow then, such a programme become sustainable. Experience well indicate that, if the tools and principles of communication are simultaneously applied right from the concept to the commissioning of such projects, then chances of making development sustainable and cost effective become scientifically high. Further, it is expected that application of the emerging multimedia options and gamification will further enhance outcome of the initiatives.

This paper is based on an Action Research (January 2017 to May 2017) undertaken as part of an academic assignment). The focus of this study was to detect teen pregnancy (if any) in the randomly selected slum and examine means of addressing their issues using tools and principles of communication.

Keywords

Sustainable Development, Denial, Deprivation, Welfare, Tools and Principles, Communication.

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