Vol 22 , Issue 1 , January - June 2021 | Pages: 14-25 | Research Paper
Published Online: January 09, 2021
( * ) denotes Corresponding author
Purpose: This study aims to map the literature that discusses the factors that are antecedents of the barriers experienced by SMEs in adopting e-commerce. The research also aims to analyze the relationship between factors that have been mapped using meta-analysis.
Design/Methodology/Approach: This research adheres to the quantitative literature review. The research to be carried out is a systematic study using research results published in a academic journal database. The data analysis technique in this study uses meta-analysis in assessing secondary data obtained from the research results through error correction of artifacts in quantitative research in the form of sampling errors.
Findings: The results show that theoretically, internal and external factors become barriers to ecommerce adoption. There is a relationship between internal and external factors with e-commerce adoption in SMEs.
Research Limitations: The data have limitations in traces taken from 2000-2020. Data is limited only on the barrier factors in e-commerce adoption.
Managerial Implications: This research will also useful on the mapping of factors that need to be considered in policy makers.
Originality/Value: There has not been a similar study conducted in the study area.
Adoption, Barrier, E-commerce, Meta-analysis, SMEs.