Journal Press India®

An Investigation into Entrepreneurship: A Case of Nainital District of Uttarakhand

Vol 22 , Issue 1 , January - June 2021 | Pages: 82-99 | Research Paper  

https://doi.org/10.51768/dbr.v22i1.221202107


Author Details ( * ) denotes Corresponding author

1. * Himani Jalal, Assistant Professor, Department of Commerce, DSB Campus, Kumaun University, Nainital, Uttrakhand, India (himani.cypress@gmail.com)
2. N. S. Bisht, Professor, Department of Commerce, DSB Campus, Kumaun University, Nainital, Uttrakhand, India (nsbishtin@gmail.com)

Purpose: Entrepreneurship development, mainly, comprising of small-scale entrepreneurs, is the most meaningful and productive way of utilising the material and human resources a region is endowed with. This paper presents the empirical finding to validate the relationship between sociocultural background of the entrepreneur, role of different educational levels, the psyche of the small business entrepreneurs and how these factors are to be recognised, studied, assessed and utilized for the entrepreneurial success.

Design/Methodology/Approach: For testing these variables, a questionnaire survey was conducted in which 200 small manufacturing firms/entrepreneurs participated. These firms were located in the Nainital district of Uttarakhand. The study incorporates both primary and secondary data.

Findings: The survey revealed that most of the entrepreneurs were educated and very few respondents had below secondary educational qualification. It was also observed that majority of the respondents were from the business background.

Limitations: The present study is subject to common limitations of the most behavioural studies as there may be chances of measurement error or bias. Results are limited by the reliability of the statistical test used. The findings cannot be generalized to the larger population.

Implication: It is interesting to note that small scale sector came to be known as “the breeding ground of indigenous entrepreneurship” which has been promoted time and again by the Government. Entrepreneurship and small-scale sector are the prime focus of this research study.

Originality: The research has been done from our perspective no similar study has been conducted elsewhere on the same topic using the same framework for the analysis.

Keywords

Entrepreneurship, Development, Small Scale Entrepreneurs, Education, Socio-Cultural, Psyche, Manufacturing Firm.

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