Journal Press India®

Pedagogical Approach to Business English: Dimensions and Interventions

Vol 24 , Issue 2 , July - December 2023 | Pages: 11-17 | Research Paper  

https://doi.org/10.51768/dbr.v24i2.242202302


Author Details ( * ) denotes Corresponding author

1. * Md. Waliur Rahman, Coordinator, Deanship of English Language Institute, Jazan University, Jazan, Kingdom of Saudi Arabia (KSA) (mrahman1@jazanu.edu.sa)
2. Shaheena Asif, Faculty, Department of English, Deanship of Al Darb College, Jazan University,, Jazan, Kingdom of Saudi Arabia (KSA) (shKHAN@jazanu.edu.sa)
3. Basheer Ahmed Shahnez Zaithunnisa, Faculty, Department of English, Deanship of Al Darb College, Jazan University,, Jazan, Kingdom of Saudi Arabia (KSA) (bzaithunnisa@jazanu.edu.sa)
4. Himadry Ganguly, Lecturer, Department of English, Deanship of English Language Institute Jazan University, Jazan, Kingdom of Saudi Arabia (KSA) (hganguly@jazanu.edu.sa)

Purpose: The study aims to develop a framework allowing the systematic investigation of the various dimensions of the approaches for teaching business English (BE) in an ESL environment. Design/Methodology/Approach: This study is based on the mixed method approach of non-empirical and qualitative observation of the existing theories and practices put in use for teaching business English across several universities of different cultures and continents. The role of the structural method, functional method, and interactive methods for effective business English teaching shall be investigated in this study. Findings: The importance of ethnolinguistics and cultural pluralism have been ignored in teaching Business English, especially in the cultural setup other than the natives. No pedagogical approach and teaching methodology shall reckon with any effective course learning outcomes for a specific occupational purpose. Research Limitations: The study focuses more on the critical analysis and observation of the wide-ranging theoretical articles, and previous works of literature dealing with Business English. Managerial Implications: The adequacy of the findings can be established only after the findings are implemented in a cross-cultural pedagogical setup and then evaluated through mixed methods of research findings. Originality/Value: The study focuses on the core issue of the neglect of the cultural and ethnic aspects involved in the teaching methodology of Business English in non-native cultural set-ups.

Keywords

Business English, Dogme, and ESP.

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