Innovative Solutions: Revamping Fastricity’s Market
Approach

Ruchi Gahlawat; Vikas Kumar Tyagi; Akhil Sharma

doi:https://doi.org/10.51768/dbr.v25i1.251202408

Submit Manuscript Login / Register Subscribe

Home Page

Editorial Board Members

Mission, Aims & Scope

Current Issue

Innovative Solutions: Revamping Fastricity’s Market Approach

Ruchi Gahlawat, Vikas Kumar Tyagi, Akhil Sharma

https://doi.org/10.51768/dbr.v25i1.251202408

Published Online: June 01, 2024

Author Details ( * ) denotes Corresponding author

1. Ruchi Gahlawat, Academic Associate, IIM Ahmedabad, India

2. * Vikas Kumar Tyagi, Assistant Professor, Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Haryana, India (vikas.dtyagi.15@gmail.com)

3. Akhil Sharma, Assistant Professor, Department of Commerce, Central University of Himachal Pradesh, India

The case study highlights the bicycle boom in India, particularly in the post- COVID era, when most of the population is becoming more health conscious. It is a narrative of Fastricity, a startup that manufactures smart bicycles that produce electricity and offer environmental and health benefits. Their bicycles come with Bluetooth speakers, energy generation tools, USB ports, and GPS. The stations it established are aimed at both public and private settings. While they experienced success in educational institutions, they have encountered troubles in public locations. The primary obstacles confronting the organisation are excessive maintenance expenditures, static revenue expansion, inadequate customer engagement, and maintaining operational efficiency. The firm implemented several solutions in response to consultant recommendations. These include improving mobile functionality, enhancing product customisation, implementing dynamic pricing, increasing user engagement, and optimizing station locations.

Keywords

Sustainable Mobility, Market Strategy, Customization, Operational Efficiency, Customer Engagement.