Journal Press India®

DELHI BUSINESS REVIEW
Vol 26 , Issue 1 , January - June 2025 | Pages: 93-100 | Case Study

Rajayoga: Renewing Sustainable Innovation Through Spiritual Values and Ancient Wisdom

Author Details ( * ) denotes Corresponding author

1. * R. Radhakrishna Pillai, Professor, Indian Institute of Management Kozhikode, Kerala, India (krishna@iimk.ac.in)

Purpose:This case study explores Rajayoga as a case for renewing sustain able innovation through Spiritual values and ancient wisdom. It is based on the Ancient Rajayoga wisdom (Godly wisdom) imparted through Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya. Design/Methodology/Approach:Systems Thinking involves seeing the system as a whole, i.e., the inter relationships among the parts of a system rather than focusing on the individual parts of the system. The Iceberg model is commonly used to understand different levels of thinking including the mental model. The mental model comprises our own beliefs, values, and assumptions about the system. A transformation of the mental model often provides the solution to complex problems such as sustainable develop ment that is long-lasting with the highest leverage. Findings:Through this transformation of the mental model, the self (soul) becomes virtuous and the resulting contentment gives way to vices like greed. Rajayogaprovides simple solutions to complex problems including sustainable development based on spiritual values and ancient wisdom. Research Limitations:The research is based on the Ancient Rajayoga wisdom (Godly wisdom) imparted through Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya. In future, there is a need to carry out more empirical studies. Managerial Implications:Practically it emphasises the fact that along with the short-term strategies to deal with sustainability, we need to develop the spiritual values as a long-term strategy. Originality/ Value:The study highlighted the importance of the Ancient Wisdom of Rajayoga for sustainable innovation and to bring Prosperity, Peace, and Fulfillmentin one’s life.

Keywords

Ancient Wisdom, Rajayoga, Systems Thinking, Iceberg Model, Leverage Points, Self Transformation, Sustainable Innovation

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