Journal Press India^®

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As India confronts mounting environmental challenges alongside economic growth, green banking has emerged as a pivotal strategy to promote sustainable finance. This study investigates the role, benefits, and governance mechanisms of green banking in India through a mixed-methods approach, integrating survey data from 300 retail customers and interviews with 50 bank managers and 15 institutional investors. Quantitative analysis using SPSS reveals that while perceived benefits of green banking are broadly acknowledged (mean = 3.7), awareness (mean = 2.9) and stakeholder engagement (mean = 2.4) remain significantly low. Regression findings (Adjusted R² = 0.52) highlight stakeholder engagement (β = 0.42) and perceived benefits (β = 0.38) as the most influential predictors of adoption intent. Despite moderate governance transparency (mean = 2.6), inconsistencies in green disclosures and the absence of a uniform regulatory framework hinder effective implementation. Qualitative insights underscore gaps in ESG communication and institutional commitment. The study recommends standardized disclosure mandates, enhanced stakeholder outreach, and RBI-led governance reforms to bridge current gaps. These findings contribute to a deeper understanding of the dynamics shaping green banking adoption in India and offer actionable pathways for policymakers, financial institutions, and sustainability advocates.

Keywords

Green banking; stakeholder engagement; governance; India; SPSS analysis; sustainability, ESG, Financial Inclusion

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