Journal Press India^®

Author Details ( * ) denotes Corresponding author

The study explores the connection between respondents’ socioeconomic backgrounds and their awareness levels as bank customers, while also investigating how this awareness shapes opinions on green banking practices. Using both primary and secondary data, the research collected primary data from customers of three leading public sector banks in Madurai District (State Bank of India, Bank of Baroda, and Canara Bank) via convenience sampling (N = 200), addressing a gap in existing literature. Secondary data were sourced from the RBI website, academic journals, and bank reports. Statistical analyses—reliability testing, frequency analysis, factor analysis, independent t-tests, and correlation—revealed seven factors influencing customer opinions: security, responsibility, sustainability, eco-consciousness, ease of use, accessibility, and availability.

Keywords

Green Banking, Public sector banks, Customers opinion, Sustainability

1. A., A.W.M.I., & M., J. (2023). Impact of knowledge management practices on job performance of faculties with special reference to select higher educational institutions in Coimbatore District. GBS Impact: Journal of Multi Disciplinary Research, 9(2), 91–103.
2. Akter, A., Majumder, M. T. H., & Rahman, M. M. (2012). Green banking—A new dimension. Journal of Management and Science, 1(4), 343–347.
3. Arulrajah, A. A. (2016). Measuring green banking practices: Evidence from Sri Lanka. 13th International Conference on Business Management.
4. Bihari, S. C. (2011). Green banking towards socially responsible banking in India. International Journal of Business Insights and Transformation, 4, 82–87.
5. Broto, R. B., & Aarushi, M. (2013). Green banking strategies: Sustainability through corporate entrepreneurship. Greener Journal of Business and Management Studies, 3, 180–193.
6. Bukhari, S., et al. (2020). Green banking in Islamic banks: A case from Pakistan. PMC. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC123456/
7. Chandrasekaran, S., & Narayanan, M. (2024). A study on green banking initiatives of customer awareness level in public sector and private sector banks with special reference to Madurai District. Asian Journal of Management.
8. Chaurasia, A. K. (2014). Green banking practices in Indian banks. Journal of Management and Social Science, 1, 41–54.
9. Drobnjaković, M. (2013). Green banking. Journal of Economic Development, Environment and People, 2(2), 29. https://doi.org/10.26458/jedep.v2i2.21
10. Gazi, M. A. I., & Masud, A. A. (2024). The effect of green banking practices on banks’ sustainability performance. Journal of Sustainability Research, 17.
11. Gupta, R. (2015). Role of green banking in environment sustainability: A study of selected commercial banks in Himachal Pradesh. International Journal of Multidisciplinary Research and Development, 2, 349–353.
12. Herath, H. M. A. K., & Herath, H. M. S. P. (2019). Impact of green banking initiatives on customer satisfaction: A conceptual model of customer satisfaction on green banking. IOSR Journal of Business and Management, 21(1), 24–35. https://www.researchgate.net/publication/330713991
13. Islam, M. R., Hossain, S., & Karim, M. (2021). Sustainable banking awareness among customers in emerging economies. Banking & Finance Review, 55(3), 65–82.
14. Jayabal, G., & Soundarya, M. (2016). Green banking: As banks initiative for sustainable development. International Journal of Management, 7(7), 276–280. https://doi.org/10.34218/IJMET.11.3.2020.005
15. Kanu, C., Ogbaekirigwe, C., Roseline, O., et al. (2020). Green banking awareness, challenges, and sustainability in Nigeria. International Journal of Mechanical Engineering and Technology, 11(3), 30–54. https://doi.org/10.34218/IJMET.11.3.2020.005
16. Kishore Kumar, et al. (2022). Factors influencing adoption of green banking practices: Evidence from commercial banks in India. Journal of Asia Entrepreneurship and Sustainability, 18(1), 41–57. https://www.researchgate.net/publication/362068825
17. Kumar, K., et al. (2022). Green banking strategies: A bibliometric approach. Frontiers in Sustainable Cities, 14.
18. Malik, A., & Garg, C. (2020). Digital banking and green finance: A study on millennials. Journal of Sustainable Finance & Investment, 10(2), 315–332.
19. Mozib Lalon, L. (2015). Green banking: Going international. International Journal of Economics, Finance and Management Sciences, 3, 34–42.
20. Musthaq, I. A. W., & Jegadeeshwaran, M. (2022). Green human resource management practices: A modern tool of sustainability. YMER, 21(12).
21. Musthaq, A. W., & Jegadeeshwaran, M. (2023). Influence of green HRM practices on employees' job satisfaction in select scheduled bank. International Journal of Advanced Research in Science, Communication and Technology (IJARSCT), 3(05).
22. Musthaq, I. A. A. (2023). Impact of green HRM practices on job performance of faculties with special reference to select higher educational institutions, Tamil Nadu. Jurnal Multidisiplin Madani, 3(11), 2163–2171. https://doi.org/10.55927/mudima.v3i11.4856
23. Narayanan, M., & Chandrasekaran, S. (2021). Effectiveness of green banking initiatives – A special reference towards public sector and private sector banks in Tamilnadu. International Journal of Innovative Research in Technology, 8(7), 99–102. https://ijirt.org/Article?manuscript=153416
24. Neeraja, T. S., & Joseph, R. (2021). Green initiatives of SBI: A customer-centric study. EPRA International Journal of Economic and Business Review, 9(4), 14–19. https://eprajournals.com/IJES/article/4731/download
25. Qureshi, M. H., & Hussain, T. (2020). Green banking products: Challenges and issues in Islamic and traditional banks of Pakistan. Journal of Accounting and Finance in Emerging Economies, 6(3), 703–712. https://doi.org/10.26710/jafee.v6i3.1177
26. Rahman, M., et al. (2017). Green banking: An emerging paradigm in sustainable finance. International Journal of Business and Management, 12(6), 87–98.
27. Sahoo, B. P., Singh, A., & Jain, N. (2016). Green banking in India: Problems and prospects. *International Journal of Research -GRANTHAALAYAH, 4*(8), 92–99. https://doi.org/10.29121/granthaalayah.v4.i8.2016.2566
28. Shafique, O., & Majeed, A. (2020). Factors influencing bankers’ intention to adopt green finance in Pakistan. Review of Economics and Development Studies, 6(4), 773–785. https://doi.org/10.47067/reads.v6i4.277
29. Shakkeela, C. (2016). Green banking – An overview. IJARIIE, 1(4), 13–26. https://ijariie.com/AdminUploadPdf/GREEN_BANKING_%E2%80%93AN_OVERVIEW_1326.pdf
30. Shrivastava, D., et al. (2019). A study on factors affecting the usage of green banking in Indore City. International Journal of Research, 6(8), 229–236. https://journals.pen2print.org/index.php/ijr/article/download/19170/18853
31. Singh, R., & Singh, P. (2012). Consumer awareness and green banking adoption. Indian Journal of Finance, 6(2), 35–47.
32. Solekah, N. A. (2019). The effect of green banking product and green corporate image on green customer loyalty mediated by green customer satisfaction in Syariah banking. *Management and Economics Journal (MEC-J), 3(1), 81. https://doi.org/10.18860/mec-j.v0i2.5837
33. Vijai, C. (2018). A study on customer’s awareness on green banking initiatives in selected public and private sector banks with special reference to Cuddalore District. Journal of Innovative Research in Science, Engineering and Technology, 7(11), 9362–9364.