From Clicks to Conversations: Advertising and Communication in the Digital Age

Mrs. Rohini G

doi:https://doi.org/10.58419/gbs.v11i1.1112504

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From Clicks to Conversations: Advertising and Communication in the Digital Age

Rohini G

https://doi.org/10.58419/gbs.v11i1.1112504

Published Online: July 28, 2025

Author Details ( * ) denotes Corresponding author

1. * Rohini G, Assistant Professor , MBA , Adichunchanagiri Institute of Technology , Chikkamagaluru , Karnataka, India (rohiniganesh3@gmail.com)

The advancement, magnitude, and aspirations of digital communication and advertising are investigated in this study. It delves at how things have changed over time, from the first banner ads to the social media and mobile marketing-dominated environment of today. The study emphasizes how important digital marketing is to contemporary company tactics including customer interaction, brand visibility, and audience targeting. It also covers issues including managing many digital channels, ad fatigue, and privacy problems. In its discussion on the future of digital advertising, the report highlights how AI, AR, and VR have the potential to completely transform marketing experiences.

Keywords

Digital Advertising, Digital Communication, Digital Marketing, Social Media Marketing, Online Advertising, Digital Transformation, E-Commerce, Mobile Marketing, Data Analytics, AI, AR, VR, IoT

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