Journal Press India^®

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This study investigates the consumer attitudes towards baby care products within the urban landscape of Madurai City. Focusing on parents and caregivers, it delves into their perceptions, preferences, and purchasing behaviours regarding a range of baby care essentials, including diapers, wipes, creams, lotions, and food. The research aims to understand the factors influencing consumer choices, such as product safety, brand reputation, price sensitivity, availability, and the impact of advertising and social media. Through a combination of quantitative and qualitative methods, including surveys and interviews, the study seeks to identify key consumer attitudes and preferences, pinpoint areas for improvement in the baby care product market, and provide valuable insights for businesses and policymakers in tailoring their strategies to effectively meet the evolving needs and expectations of parents in Madurai City.

Keywords

Consumer, Attitudes, Factors, Baby care products

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