Journal Press India^®

Author Details ( * ) denotes Corresponding author

An understanding of buyer behaviour is essential in marketing planning and programmes. Buyer behaviour is one of the most important keys to successful marketing.. Various services ranging from food store to medicine store, ATM to portal counters are provided to the customers to improve customer experience, customer loyalty and customer satisfaction.The present study is undertaken to identify the perception of the consumers in petrol retail outlets, to identify the level of importance given by the consumers to various services in petrol retail outlets, to analyse the services used by the consumers in petrol retail outlets. Stratified sampling method was used to select the sample size of 418 in Karnataka. The results show that most of the respondents are using two wheeler, most of the respondents are filling petrol in their vehicles, frequency of filling fuel is once in a week for less than 1litres to 10litres. The respondents give importance for air pressure checking and are using this service regularly in petrol outlets.

Keywords

Services Facilities; Consumer Behaviour; Petroleum; Perception; Karnataka

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