Journal Press India^®

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Sustainable development and environmental preservation are now widely regarded as overriding imperatives for protecting the earth from human activity. For organisations facing competitive, regulatory, and community challenges, balancing economic and environmental performance has become increasingly crucial. The number of organisations incorporating environmental principles into their strategic goals and operations is steadily growing. Environmental concerns about supply chain management are becoming more prevalent now as a result of a wider debate about how industry should address the issues of sustainability. Stakeholder pressures made it challenge for supply chain managers to integrate sustainable practices into their supply chain management. Green supply chains aim to reduce resource and energy consumption as well as pollution emissions, all in the pursuit of a socially responsible firm that balances economic, social, and environmental benefits. Environmental performance is integrated into the enterprise's internal and external management in green supply chain management, which is not the case in traditional supply chains. Hence, performance measurement benefits the green supply chain management process by stabilizing it and providing chances for improvement. However, developing performance measures for the green supply chain is a difficult task. Internal and external processes must both be assessed when it comes to green supply chain management. Thus, conducting an empirical study on the performance of green supply chain management is critical. In this backdrop, the present study examines the performance of green supply chain management in small and medium enterprises. The study is empirical and uses a survey method. For the study, the researchers employed both primary and secondary data sources. The research begins with the gathering of secondary data about small and medium-sized enterprises. Books, reports, journals and periodicals, websites, and other sources of secondary data were used. A questionnaire was used to obtain primary data from small and medium manufacturing enterprises. Analysis of one-way variance, student t test, analysis of co-efficient of variation, and percentage analysis were used to study the performance of green supply chain management. The paper suggests suitable measures for effective green supply chain management in small and medium enterprises.

Keywords

Green Supply Chain Management; Environmental Sustainability; Green Business; Sustainable Development

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